The Work Index by Flexa

DFS

DFS is a British furniture retailer specializing in sofas, sofa beds, and other home furnishings.

http://www.dfs.co.uk/
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Description

DFS is a British furniture retailer specializing in sofas, sofa beds, and a wide range of home furnishings. With a history spanning nearly half a century, DFS has established itself as a leading name in the industry, offering a vast selection of styles and designs to suit every taste and budget. The company prides itself on its commitment to British craftsmanship, with many of its sofas handcrafted in workshops across Derbyshire, Nottinghamshire, and Yorkshire. DFS also offers a variety of payment options, including interest-free credit, making quality furniture accessible to a wider audience.

Beyond sofas, DFS provides a comprehensive range of furniture for all areas of the home, including bedrooms, dining rooms, living rooms, and home offices. Their commitment to customer satisfaction is evident in their extensive online resources, including a 3D room planner, a style quiz, and a wealth of information on interior design trends. DFS also boasts a network of physical stores across the UK, offering customers the opportunity to experience their products firsthand and receive expert advice from their team of personal shoppers.

Mission

DFS aims to provide high-quality, comfortable, and stylish sofas and furniture for homes across the UK. They are proud of their British craftsmanship, with many sofas designed and made in their Derbyshire, Nottinghamshire, and Yorkshire workshops. They offer a wide range of styles and designs to suit every taste and budget, from classic to contemporary, and from minimalist to decorative. Their commitment to quality is evident in their 15-year guarantee on sofas and their dedication to providing excellent customer service.

Environmental impact driven
Improving quality of life/health
Sustainability

Culture

DFS cultivates a customer-centric culture that emphasizes warmth, hospitality, and a passion for creating beautiful, comfortable homes. They value British craftsmanship and quality, promoting a sense of pride in their work and a commitment to offering great value. The company's emphasis on interior design trends, customer service, and a wide range of products suggest a vibrant and dynamic workplace.

Collaborative
People-first
Progressive
Supportive

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