
DEFY Brands
DEFY Brands is a purpose-driven brand consultancy that helps responsible businesses stand out, amplify their positive impact, and create a more equitable and sustainable world.
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DEFY Brands is a London-based agency that specializes in branding and communication for businesses with a social and environmental impact. They are a B Corp certified company that prioritizes inclusivity and sustainability. Their mission is to empower responsible businesses to stand out and amplify their positive impact by crafting compelling narratives and designing impactful brand experiences.
DEFY Brands is a women-owned and ethnic-minority business dedicated to diversifying the creative industry. They are driven by a desire to eradicate gender inequality and create a future where every brand action contributes to positive change. They utilize a 'Design for Good' approach, harnessing diverse perspectives and design thinking to positively impact society and the environment.
Mission
DEFY Brands is a woman-owned and ethnically diverse creative agency dedicated to helping responsible businesses stand out and amplify their positive impact. They offer a range of services including brand strategy, design, marketing, and communications, with a focus on "designing for good" and leveraging regenerative intelligence to create sustainable, purpose-driven brands that make a difference in the world.
Culture
DEFY Brands promotes a culture of positive impact, diversity, and innovation. They believe in challenging the status quo, fostering a more equitable and inclusive world, and using their creative expertise to help businesses make a positive difference. Their team is comprised of primarily women, and they are passionate about supporting aspiring change-makers from underrepresented communities. This commitment to social responsibility is reflected in their work, and they strive to create a positive and collaborative environment where everyone can contribute to a more sustainable future.
DE&I
DEFY Brands actively promotes diversity, equity, and inclusion by prioritizing a woman-owned and ethnic-minority business model. The company boasts an 83% female workforce, emphasizing their commitment to diversifying the creative industry. They champion an inclusive "design for good" approach, harnessing diverse perspectives and promoting a culture of equity and inclusion within their team and their client partnerships.
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