The Work Index by Flexa

Deadly Ponies

Deadly Ponies is a luxury leather accessories brand known for its ethically-made and stylish bags, shoes, and wallets.

https://deadlyponies.com/
5.1

/10

Transparency ranking

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Description

Deadly Ponies is a luxury leather goods brand founded in 2005 by Liam Bowden. Originally starting as a small garage-based project, the company has grown into an internationally renowned brand with flagship boutiques in Auckland, Wellington, and Queenstown. Deadly Ponies is known for its commitment to thoughtful practices, sumptuous materials, and an innovative mindset that redefines Australasian style. The brand focuses on creating beautiful and ethically-sourced leather accessories, including bags, shoes, and wallets, that are crafted with artisanal quality and designed to stand the test of time.

Deadly Ponies is driven by a strong commitment to sustainability and ethical practices. The company has achieved Toitu’s carbon-zero certification and is working towards becoming zero-waste certified. They also prioritize the well-being of their workers, both in New Zealand and at their eco-atelier in Chiang Mai, Thailand, and have attained B Corp certification. By emphasizing transparency, accountability, and a considered approach to their practices, Deadly Ponies seeks to revolutionize the fashion industry through their commitment to responsible manufacturing and design.

Flexibility

Deadly Ponies offers a mix of both full-time and part-time positions, with opportunities available across their retail stores, head office, and various departments. While the specific job postings reviewed do not explicitly mention remote work options, the company's commitment to creating a supportive and flexible work environment suggests that there may be some flexibility in terms of working hours or location depending on the role and individual circumstances.

Office based

Benefits

Deadly Ponies offers a range of employee benefits that prioritize employee well-being, growth, and financial security. These include a rewarding retail management bonus structure, superb staff incentives, product benefits, and the opportunity to be part of an empowering retail team culture. The company is also a Living Wage Certified employer, demonstrating a commitment to fair wages and employee well-being.

Mission

Deadly Ponies is a luxury leather accessories brand committed to revolutionising the fashion industry through thoughtful practices, sumptuous materials, and an innovative mindset that redefines Australasian style. The company aims to create beautiful and responsibly made leather accessories that are both unique and iconic, while minimizing their environmental impact. They are dedicated to full transparency in their creation process, from sourcing ethically-sourced materials to crafting their pieces in their custom-built eco-atelier in Chiang Mai, Thailand. Their mission is to become the world's most responsible leather accessories brand, achieving this through sustainable practices, a commitment to social responsibility, and a dedication to crafting high-quality, long-lasting pieces.

Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

Deadly Ponies cultivates a culture of family, creativity, and integrity, embracing inclusivity and transparency. They encourage their team to embrace new ideas and solutions, while fostering a supportive and respectful environment where everyone feels valued. Their commitment to sustainable practices extends to their workplace, promoting diversity, equality, and a positive impact on the community and planet.

Entrepreneurial
Progressive
Transparent

DE&I

Deadly Ponies is committed to fostering a diverse and inclusive workplace for all employees, celebrating individual strengths and promoting a sense of belonging. They've established a Family Programme to empower and develop staff, ensuring a diverse and inclusive workplace. This commitment extends to their supply chain through a supplier code of conduct that includes a diversity and inclusion policy signed by all current and future suppliers. Deadly Ponies actively celebrates diversity and inclusion, using their platform to advocate for their Rainbow family.

LGBTQ+ representatiion

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