The Work Index by Flexa

CUPLA PTY LTD

Cúpla is a B Corp certified strategic branding and design agency based in Melbourne that specializes in creating brands and experiences that make life better for people.

https://www.cuplastudio.co/
5.5

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Description

Cúpla is a B Corp certified strategic branding and design agency based in Melbourne, Australia. They specialize in creating impactful and audience-centric brands and campaigns for organizations that make life better for people. Their services include brand strategy, identity design, marketing, content development, and campaign creation, all with a focus on positive change and sustainability.

Cúpla's team of experienced brand, marketing, copywriting, and design specialists work in partnership with their clients to create actionable and purposeful work that makes a tangible difference. Their work spans a variety of industries, including government, not-for-profit, education, healthcare, retail, and FMCG. They are particularly passionate about working with purpose-driven organizations that are committed to making a positive impact on the world.

Mission

Cúpla is a B Corp Certified strategic branding and design agency in Melbourne, Australia. They are passionate about working with organizations that aim to make life better for people. Cúpla believes that brand strategy should be actionable and simple to execute, keeping the customer or end-user at the core of the brand. Their mission is to create impactful and meaningful brands that connect with their audiences and drive positive change.

Environmental impact driven
Healthcare
Improving quality of life/health
Social impact led
Sustainability
Women’s health focused

Culture

Cúpla promotes a culture of collaborative partnership, prioritizing audience-centric design and a focus on positive change. They value building long-lasting relationships with clients and fostering an inclusive, people-centric work environment. They encourage brave and purpose-driven collaborations, with a commitment to ethical and sustainable practices, as reflected in their B Corp certification. Their team emphasizes clear, compelling communication and a commitment to making a tangible, positive difference in the world.

Collaborative
Engaging
Fun
People-first
Progressive
Supportive

DE&I

Cúpla is committed to building an inclusive and equitable workplace, prioritizing fair and considerate interactions. Their team is diverse, with members coming from a variety of backgrounds and industries. Cúpla fosters a culture of collaboration and respect, promoting a sense of belonging for all employees.

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