Cru Chocolate

Cru Chocolate is an artisan drinking chocolate company founded in 2016 by Karla McNeil Rueda, an Honduran woman with a background in engineering and a passion for chocolate. The company is committed to producing all-natural, sustainably-made chocolate drinks that meet high standards of quality, flavor, and purity. They work closely with passionate and skillful farmers in Mesoamerica and the Caribbean to source the freshest, most potent, and highest-quality ingredients, transforming them into unique chocolate blends in their workshop in Roseville, California.

Cru Chocolate is deeply rooted in Mesoamerican cacao and chocolate heritage, and is empowered to reimagine a New World of Chocolate, where farmers and chocolate lovers can drink together to a better future. Their mission extends beyond creating delicious chocolate drinks; they are committed to supporting farmers at origin by providing education and facilitating small-scale equipment to help them create and grow their own businesses. Cru Chocolate believes in a better way of doing business, and this commitment is reflected in their sourcing practices, ethical production methods, and dedication to community engagement.

Cru Chocolate is an artisan drinking chocolate company founded by Karla McNeil-Rueda, a Honduran woman passionate about high-quality, sustainably-made chocolate. The company sources its cacao beans directly from passionate farmers in Mesoamerica and the Caribbean, prioritizing ethical practices and supporting local communities. Cru Chocolate's mission is to reimagine the world of chocolate, fostering a future where farmers and chocolate lovers can come together to create a more sustainable and delicious world.

Cru Chocolate promotes a culture deeply rooted in sustainability, ethical sourcing, and community. They believe in fair trade practices and work directly with passionate farmers to ensure the highest quality ingredients. Their commitment to providing education and facilitating small-scale equipment for farmers at origin demonstrates their desire to empower communities and create a better future.

Cru Chocolate demonstrates a commitment to diversity, equity, and inclusion through its focus on supporting women farmers and communities at origin. They partner with various organizations, such as FHIA, a scientific research center that trains cacao farmers in Honduras, and Öko-Caribe farm in the Dominican Republic, to promote sustainable agroforestry practices and empower individuals in the chocolate industry. Cru Chocolate also sources its cacao beans directly from Mesoamerica and the Caribbean, ensuring that farmers receive fair prices for their products and contribute to a more equitable supply chain.