The Work Index by Flexa

CrowdRiff

CrowdRiff is a visual marketing platform that empowers travel and tourism brands to showcase their destinations using user-generated content and short-form video.

https://crowdriff.com/
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Description

CrowdRiff is a leading visual marketing platform specifically designed for the travel and tourism industry. They offer a suite of tools that help destination marketers and other travel brands source, organize, and share high-performing visuals. CrowdRiff's platform includes features for discovering and licensing user-generated content (UGC), managing a digital asset management (DAM) system, sourcing original short-form video from local creators, and editing and publishing video across various channels. Their mission is to empower travel brands with the content and insights they need to inspire travelers and promote sustainable tourism.

CrowdRiff is known for its innovative approach to visual marketing and its commitment to helping travel businesses thrive. They believe in the power of authentic content and aim to make it easier for their clients to showcase the unique experiences their destinations offer. With a focus on customer success, CrowdRiff provides ongoing support and resources to help its clients make the most of their visual marketing efforts. The company is also committed to diversity and inclusion, promoting a welcoming and inclusive work environment.

Flexibility

CrowdRiff offers a variety of flexible work arrangements, including remote-first work, feel-good Fridays with every other Friday off during the summer, no-meeting Fridays year-round, flexible work hours, a work from home allowance, and regular team socials and events. This combination of benefits aims to provide employees with a healthy work-life balance, autonomy, and opportunities for personal and professional growth.

Hybrid
Remote
Fully flexible hours

Benefits

CrowdRiff offers a comprehensive benefits package that caters to employee well-being and growth, with a focus on flexibility and travel. The company provides health and dental coverage for employees and their families, as well as parental leave top-up, a generous learning and development allowance, and flexible work arrangements including "Feel-Good Fridays" with every other Friday off in the summer and no-meeting Fridays year-round. CrowdRiff also offers up to eight weeks of vacation, a travel allowance, and the opportunity to travel and work from a country of choice for 90 days, demonstrating a commitment to employee well-being and work-life balance.

Enhanced parental leave
WFA scheme

Mission

CrowdRiff's mission is to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions. They believe that great visuals tell stories that reignite a desire to discover and explore, sparking creative imagination and influencing what people do, buy, and eat. CrowdRiff offers a suite of tools and services, including user-generated content (UGC) discovery, digital asset management, and short-form video creation, to help marketers source and share high-performing visuals that resonate with their target audiences. They are committed to making travel an incredible experience for both people and the planet.

Automation
Data-driven
Disruptor
Environmental impact driven
Social impact led
Sustainability
Tech for good

Culture

CrowdRiff promotes a culture that prioritizes collaboration, innovation, and employee well-being. They encourage their employees to bring their whole selves to work and foster an environment of trust and constant learning. The company values taking action, not settling, and trusting one's instincts. They also offer a variety of perks and benefits designed to support their employees' personal and professional growth, including generous vacation time, flexible work hours, a work-from-home allowance, and opportunities for professional development.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

CrowdRiff champions a culture of diversity, equity, and inclusion by actively seeking to hire and retain a diverse workforce, fostering a welcoming environment where all employees feel valued and respected. They strive to create a workplace where individuals can bring their whole selves to work and feel empowered to share their unique perspectives. CrowdRiff further demonstrates its commitment through its 'Bring your whole self' value, offering a range of benefits such as parental leave, flexible work arrangements, and a travel research program, all aimed at supporting employees' personal and professional growth.

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