The Work Index by Flexa

Cradlewise

Cradlewise is a company that creates smart bassinets and cribs designed to help babies sleep better and parents get more rest.

https://cradlewise.com/
5.1

/10

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Description

Cradlewise is a company dedicated to improving sleep for babies and their families. They have developed a smart bassinet and crib that uses AI technology to detect a baby's subtle movements and cues, and then provides customized soothing approaches to help the baby drift back to sleep. Cradlewise also offers a range of features designed to provide peace of mind to parents, such as a built-in video monitor, breath monitor, and the ability to track sleep patterns. The company prides itself on being parent-tested and editor-approved, having won numerous awards for its innovative product.

Cradlewise offers a range of features to support parents, including a 60-night trial, financing options, and HSA/FSA eligible purchases. They have also developed a Nextdoor Nursery Showroom program, which allows parents to connect with other Cradlewise users in their area and see the product in action. Their website also offers a blog with helpful sleep resources, monthly sleep guides, and a community forum where parents can share tips and advice. Cradlewise is committed to creating a healthy and safe environment for babies, with their product holding multiple certifications, including GREENGUARD Gold for low emissions.

Flexibility

Cradlewise offers a flexible work environment. The company has offices in both the US and India and the team is close-knit with people from all over the world.

Benefits

Cradlewise offers competitive benefits to employees, including an opportunity to join a close-knit team with people from all over the world and offices in both the US and India. They are passionate about their people, customers, values, and culture. The company also provides a variety of perks to their ambassadors, such as commission on sales driven through their unique links and a bonus of $1,000 at the end of posting their first 5 videos/reels/shorts + 5 stories about Cradlewise.

Mission

Cradlewise is a company dedicated to enhancing family time through innovative products that leverage technology. They believe that better sleep for babies leads to better sleep for parents, ultimately allowing them to be the parents they want to be. Cradlewise focuses on creating simple and intuitive products that are inclusive and cater to all families, with a commitment to science-driven solutions that improve family life.

Data-driven
Disruptor
Improving quality of life/health
Science and research driven
Tech for good

Culture

Cradlewise cultivates a supportive and collaborative culture focused on innovation and family well-being. The company is driven by a mission to enhance family time through technology, prioritizing empathy and inclusivity in their approach. This is reflected in their dedication to creating user-friendly products and providing comprehensive support to parents through their community programs and resources. The company values a strong work-life balance, evident in their flexible work arrangements and commitment to creating a positive work environment for their employees.

People-first
Progressive
Supportive

DE&I

Cradlewise is committed to creating a diverse and inclusive workplace, reflecting their belief in the power of diverse perspectives and experiences. They champion a culture of empathy and support, ensuring that all employees feel valued and respected, regardless of background, identity, or belief system. Their mission is to foster a welcoming environment where everyone can thrive, contributing their unique talents and perspectives to achieve shared goals.

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