Counter Culture Coffee, Inc.

Counter Culture Coffee is a specialty coffee roaster based in Durham, North Carolina. They are committed to sourcing exceptional quality coffee with a focus on sustainability and transparency. Their commitment to responsible practices is demonstrated through their annual Transparency Reports, which detail their purchasing practices and impact on the planet. They are also B Corp certified, indicating their commitment to using business as a force for good.

Beyond their dedication to ethical sourcing, Counter Culture Coffee is known for its high-quality roasted coffees, offered in a variety of blends and single-origins. They offer a variety of resources for customers, including brew guides, coffee classes, and a subscription service. The company also invests in sustainability projects at the farm level through its Seeds fund, demonstrating a commitment to supporting the coffee communities they work with.

Counter Culture Coffee offers a generous benefits package to its employees, designed to promote both personal and professional growth. In addition to standard benefits like health insurance and paid time off, the company provides three unique funds to support employee sustainability: the "Pushing Potential" fund offers $500 for personal development, the "CSA" fund provides $200 for locally sourced produce, and the "Green" fund offers $500 to promote eco-friendly home life. These benefits reflect the company's commitment to sustainability and employee well-being.

Counter Culture Coffee is a B Corp certified, sustainably-focused company that strives to provide exceptional quality coffee while investing in the environment and people through collaboration, communication, and transparency. They believe that by paying premium prices for their coffee and fostering long-term relationships with their producers, they can create a more equitable and sustainable coffee industry. They are committed to making coffee a force for good by acting responsibly and working collaboratively to address environmental, social, and economic challenges.

Counter Culture Coffee promotes a culture deeply rooted in sustainability, transparency, and quality. They prioritize ethical sourcing, fair wages, and environmental responsibility throughout their supply chain, fostering long-term relationships with their partners. They also emphasize education and knowledge sharing, empowering their team and customers to appreciate the intricacies of coffee. This commitment to shared values creates a welcoming and engaging work environment that encourages collaboration and innovation.

Counter Culture Coffee is committed to fostering a diverse, equitable, and inclusive workplace, believing that a range of perspectives and backgrounds leads to a stronger, more innovative, and sustainable business. They actively cultivate relationships with underrepresented coffee producers globally, pay premium prices for their beans, and fund impactful sustainability projects in their communities. Internally, Counter Culture provides employees with opportunities for personal growth through their "Pushing Potential" program, supports their access to locally-sourced produce through the CSA fund, and encourages environmentally sustainable choices with the Green fund.