The Work Index by Flexa

Cordial

Cordial is a leading marketing platform that helps brands send more personalized and relevant messages across multiple channels to drive customer engagement and revenue growth.

https://cordial.com/
6.0

/10

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Description

Cordial is a leading cross-channel marketing platform that empowers brands to automate and personalize their marketing strategies across email, SMS, mobile app, and other channels. The company's mission is to help businesses drive revenue growth and lasting customer connections by delivering personalized, impactful messages at scale. Cordial is known for its robust data platform, which seamlessly integrates with various data sources and enables real-time insights for crafting highly targeted campaigns.

Beyond its technology, Cordial distinguishes itself through its focus on exceptional customer service and a culture centered on communication, ownership, tenacity, and kindness. The company offers a comprehensive suite of services, including onboarding, solutions consulting, email production, and strategy workshops, to support its clients' success. Cordial's commitment to innovation and its client-centric approach have resulted in significant growth and recognition, including being named one of the fastest-growing companies in North America on the Deloitte Technology Fast 500™.

Flexibility

Cordial offers a fully remote work environment, allowing employees to work from anywhere with the necessary tools provided by the company. They host biannual all-company events to maintain team cohesion and connection. Additionally, Cordial offers unlimited time off, encouraging employees to take vacations for a better work/life balance and providing flexibility around life events.

Remote

Benefits

Cordial offers a comprehensive benefits package that prioritizes employee well-being and work-life balance. Employees enjoy full health coverage with 100% employer contribution, a monthly wellness allowance, competitive compensation with regular salary reviews, unlimited time off, and paid parental leave. The company embraces a fully remote work environment with biannual in-person team events, and provides a brand store for employees to choose their preferred swag.

Enhanced parental leave
WFA scheme

Mission

Cordial is a marketing technology company dedicated to helping brands deliver personalized, impactful messages across all communication channels, including email, SMS, mobile app, social media, and direct mail. Their mission is to empower businesses to build lasting customer connections and drive scalable revenue growth by providing a powerful platform that simplifies complex marketing strategies and automates data-driven messaging at scale. They strive to make communication more thoughtful and human, enabling brands to create experiences that resonate with customers and deliver real business results.

Automation
Data-driven
Disruptor
Soonicorn

Culture

Cordial cultivates a culture based on its four core values: communication, ownership, tenacity, and kindness. They encourage open and honest communication, empowering employees to take ownership of their work and responsibilities. The company fosters a tenacious spirit, pushing employees to persevere through challenges and strive for excellence. Above all, Cordial emphasizes kindness and respect, creating a welcoming and inclusive environment for all.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Cordial promotes a diverse, equitable, and inclusive workplace where everyone feels valued and respected. They cultivate a culture that celebrates different perspectives and experiences, recognizing that a diverse workforce leads to more innovative and impactful solutions. Cordial prioritizes fairness and opportunities for all employees, promoting a sense of belonging and encouraging open communication.

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