Consciously

Consciously is a Black-owned and women-led branding and marketing agency based in New York City and California. They are a certified B-Corp, signifying their commitment to social and environmental impact. Consciously specializes in stakeholder marketing, a unique approach that emphasizes understanding and engaging with all the communities that support a business, not just traditional customers. This holistic approach helps companies build authentic relationships with their stakeholders, minimizing harm and fostering a more sustainable and equitable future.

The agency's core philosophy is centered around "Ecosystem Design," a methodology that aims to connect a company's values to its value proposition and then to the values of its stakeholder communities. This approach involves a multi-step process that includes value discovery, community engagement, and the creation of a comprehensive marketing platform. Consciously's work focuses on building trust and creating meaningful connections across a brand's entire ecosystem, promoting both social good and business success.

Consciously offers flexibility in the form of fractional or contract expertise for their "Actioneers". This allows them to provide services as an outsourced marketing team, with various professionals available to bring their vision to life on a project basis. Their "Use Your Agency Network" also provides a variety of skills and expertise to help companies of any size with branding and marketing efforts.

Consciously is a B-Corp that emphasizes a strong company culture built on forging relationships and providing excellent outcomes for clients. The company's benefits model is built for collaboration, not confrontation, with flat monthly rates rather than billable hours. This ensures the focus remains on the quality of work, not just the time spent. Consciously also provides access to a suite of marketing tech solutions to support client needs, which is included as part of their engagement. This collaborative and supportive approach to work creates a positive and rewarding environment for employees.

Consciously is a Black, woman-owned, B-Corp certified agency committed to helping conscious companies, their leaders, and the causes they support achieve marketing improvisation. They utilize Ecosystem Design, stakeholder marketing, and conscious technology to create deep and authentic connections with the ecosystems they serve, promoting a values-first approach to marketing.

Consciously cultivates a collaborative and inclusive culture that values both the art and science of marketing. They prioritize strong relationships, honest communication, and continuous learning, fostering a sense of community and shared purpose among their team and partners. This approach emphasizes strategic thinking, improvisation, and equity over equality, creating an environment where all voices are heard and valued.

Consciously is a Black-owned and women-led B-Corp firm that prioritizes diversity, equity, and inclusion (DEI) in all aspects of its business, recognizing its importance in building authentic relationships and fostering a more just and equitable world. The company's commitment to DEI is not just a statement, but a core value that permeates its work, from how it hires and develops talent to how it creates branding and marketing strategies for clients.