The Work Index by Flexa

Cognitiv

Cognitiv is an AI marketing company specializing in deep learning solutions for advertising performance and results at scale.

https://cognitiv.ai/
5.5

/10

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Description

Cognitiv is an artificial intelligence (AI) marketing company that leverages deep learning to transform how brands reach and engage their audiences. Their mission is to bring intelligence to advertising by developing custom algorithms that accurately predict consumer behavior and drive full-funnel marketing performance at scale. Cognitiv offers a suite of products, including a managed DSP service, self-driving curation, and Context GPT, a real-time contextual targeting solution powered by GPT AI.

Cognitiv boasts a strong track record of success, having helped clients achieve significant results in areas such as new customer acquisition, increased conversion rates, improved return on ad spend (ROAS), and driving in-store visits. They have been recognized for their innovative approach to advertising, having been shortlisted for numerous industry awards, including the AdExchanger Awards and the Digiday Technology Awards. Cognitiv also places a strong emphasis on diversity and inclusion, having launched new features in their Context GPT product that enable more accurate and culturally sensitive contextual media buying.

Flexibility

Cognitiv offers a flexible working environment, as evidenced by the employee spotlight article on Kevin Giaccone. The company's culture is conducive to individual growth and development, making it possible for employees to balance their professional and personal lives. While the website does not explicitly mention remote work, the company has a distributed team and a "flexible working environment," suggesting that employees have some autonomy in managing their work schedules and locations.

Mission

Cognitiv is an AI marketing company focused on bringing intelligence to advertising. They utilize deep learning to predict consumer behavior and autonomously drive full-funnel marketing performance at scale. Their mission is to empower brands to deliver relevant, impactful ad experiences for their customers, while providing advertisers with the tools and insights they need to make informed decisions and drive business growth.

Automation
Data-driven
Disruptor
Science and research driven

Culture

Cognitiv promotes a culture of innovation, collaboration, and growth. They emphasize the importance of embracing new ideas and technologies, particularly in the field of deep learning. They are committed to building a team of diverse and talented individuals who are passionate about pushing the boundaries of marketing. The company also encourages its employees to constantly learn and grow, both professionally and personally, and they value a sense of community and support within the team.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive

DE&I

Cognitiv is committed to fostering an inclusive and diverse workplace. They are actively working to build a culture of equity and representation, and they believe this is essential to their success. This commitment is reflected in their recent launch of new AI-powered features that deliver more nuanced solutions for reaching diverse audiences and buying media aligned with inclusivity goals. Cognitiv sees DE&I as a growth opportunity for both their organization and the advertising industry as a whole.

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