Cider

Cider is a global fashion brand founded in 2020 by four friends who wanted to create a brand that celebrates happiness in the mundane. Their clothing is designed to elevate everyday outfits into a bold expression of personal style, available in sizes XXS to 4XL at an affordable price point. Cider's clothing is inspired by the vibrant and diverse street styles of New York, Los Angeles, Paris, Shanghai, and Seoul, offering a unique fusion of borderless aesthetics. The brand emphasizes good vibes and inclusivity, and operates on a "smart fashion" model, producing only what customers want and adjusting production in real-time based on feedback and data.

Cider is committed to environmental responsibility through a variety of initiatives, including the use of biodegradable packaging, recycled materials, and a responsible supply chain. They have a dedicated #ReCider collection made from certified recycled materials and encourage their community to recycle their clothes through their Take Back Bag™️ program. Their commitment to diversity and inclusion is evident in their size range, campaigns, and social channels, creating a positive impact on the fashion industry. Cider is a young, dynamic brand that has quickly gained popularity, especially on TikTok, for its trendy and affordable clothing.

Cider is a fashion brand founded in 2020 by four friends with a mission to create accessible, everyday statement pieces that celebrate happiness and inclusivity. They aim to provide stylish and comfortable clothing for everyone, everywhere, regardless of size or style preference. Committed to sustainability, Cider operates on a "smart fashion" model, only producing what customers want, minimizing waste and delivering fashion quickly and affordably. Their efforts extend to responsible sourcing, using recycled materials for their #ReCider collection, and encouraging community recycling through their Take Back Bag™️ program.

Cider promotes a culture of inclusivity, accessibility, and fun. They celebrate happiness in the mundane and encourage self-expression through their clothing, which is designed to be stylish and comfortable for everyone, regardless of size or mood. The company embraces a global perspective, drawing inspiration from diverse street styles and fostering a community of passionate individuals known as the #cidergang. Their commitment to sustainability and ethical practices further reinforces their inclusive and responsible approach.

Cider embraces diversity, equity, and inclusion as core values, evident in their team composition, product offerings, and community engagement. With a global team spanning 14 countries and over 60% women in leadership roles, they prioritize creating a welcoming and inclusive environment for all. Their clothing ranges in size from XXS to 4XL (US sizes 0-24), ensuring a wide variety of bodies are represented and catered to. Cider also promotes diversity and individuality in their campaigns and social channels, partnering with businesses that share their values on inclusion. This commitment to accessibility and representation extends beyond their team to their broader community, fostering a welcoming and inclusive environment for all.