
Channel99
Channel99 is an AI-powered platform that helps B2B marketers make smarter investment decisions and prove the impact of their marketing efforts.
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Channel99 is an AI-powered decision-making engine for B2B marketing investments, providing a single source of truth for measuring and attributing marketing performance. Their mission is to eliminate wasted investment and drive growth by prioritizing smarter investment decisions. They accomplish this through their unique Smart Pixel for B2B, a cookieless and transparent view-through technology that tracks and analyzes B2B marketing activities across channels and vendors.
Channel99 offers a comprehensive platform for B2B marketers that includes analytics, digital marketing, and performance capabilities. Their platform helps marketers identify and optimize their most impactful channels and vendors, track the impact of their marketing efforts on sales pipeline and revenue, and benchmark their performance against industry peers. They are committed to bringing transparency and accountability to B2B marketing, empowering marketers to make smarter, data-driven decisions.
Mission
Channel99 is a B2B performance marketing platform dedicated to leading the next phase of digital transformation in B2B marketing. Their mission is to become the definitive source of truth for B2B marketing performance by enabling businesses to eliminate wasted investment, lower customer acquisition costs, and more predictably deliver pipeline to sales. They strive to strengthen the collaboration between finance and marketing, empowering companies to make smarter investment decisions and drive growth.
Culture
Channel99 fosters a culture of innovation, transparency, and collaboration. They are passionate about building technology that empowers B2B marketers to make smarter decisions and drive better results. The company values a customer-centric approach, emphasizing honesty and openness in their interactions. This translates into a collaborative environment where employees are encouraged to share ideas and work together to achieve shared goals.
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