The Work Index by Flexa

Celsius Holdings, Inc.

Celsius Holdings, Inc. is a global beverage company that manufactures and markets premium, better-for-you energy drinks under the CELSIUS® brand.

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Description

Celsius Holdings, Inc. is a global beverage company best known for its flagship CELSIUS® brand of functional energy drinks. Founded in 2004, the company has grown significantly, surpassing $1.3 billion in annual revenue in 2023. Its mission is to inspire people to "LIVE FIT™" by providing them with the energy needed to elevate their everyday lives and achieve their goals. Celsius focuses on disrupting the rapidly growing performance energy space with its better-for-you, zero-sugar alternative to traditional energy drinks, appealing to fitness enthusiasts and promoting active lifestyles.

Celsius Holdings operates in multiple countries, customizing its product offerings to individual markets. Its expansive portfolio includes various flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, catering to different consumer preferences. The company is committed to innovation, introducing new flavors and formats regularly. Celsius has expanded its global presence, with new markets including Australia, France, and New Zealand expected to launch in the second half of 2024.

Mission

Celsius Holdings, Inc. is a global beverage company dedicated to inspiring people to live fit and active lifestyles. They achieve this by providing functional energy drinks, like their flagship CELSIUS® brand, which are designed to provide consumers with the energy they need to elevate their everyday lives and reach their goals. Celsius is committed to creating better-for-you, zero-sugar alternatives to traditional energy drinks with a focus on refreshing, functional, and balanced flavors.

Disruptor
Improving quality of life/health
Science and research driven
Sports and fitness

Culture

Celsius Holdings, Inc. promotes a culture of "LIVE FIT," encouraging employees and consumers to prioritize active lifestyles and achieve their daily goals. This mindset is embedded in the company's products, which are designed to provide energy and support fitness journeys. The company emphasizes a positive and energetic environment, celebrating hard work and hustle, while fostering a sense of community among fitness enthusiasts.

DE&I

Celsius Holdings, Inc. is committed to fostering a diverse, equitable, and inclusive workplace, believing that a diverse workforce leads to better decision-making and innovation. The company's approach to DEI emphasizes recruiting and retaining talent from a wide range of backgrounds, providing opportunities for professional development, and creating a culture that celebrates and values differences. They believe in building a workforce that reflects the diversity of their consumers and the communities in which they operate, and that promotes a sense of belonging for all employees.

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