Cello

Cello is a user-led growth platform designed for B2B SaaS companies. They offer an all-in-one referral platform that enables businesses to easily set up and manage referral programs for both users and affiliates. Cello simplifies the process of sharing products and rewarding users for their referrals, turning them into a valuable growth channel. The platform integrates seamlessly with popular tools like Stripe and CRM systems, and provides powerful analytics to track performance and optimize program effectiveness.

Cello's mission is to make word-of-mouth marketing accessible and rewarding for B2B companies. Their success-based pricing model means businesses only pay when the referral program generates revenue, making it a low-risk way to test and scale user-led growth. Cello has garnered positive reviews from industry leaders like G2 and Capterra, and works with a range of high-growth companies including Join, tl;dv, and sevDesk.

Cello is a user-led growth platform that empowers B2B SaaS companies to leverage their most passionate users as their most valuable growth channel. By providing a seamless and rewarding referral program for users and affiliates, Cello helps businesses turn their users into advocates who spread the word about their products and services, driving organic growth and increasing revenue.

Cello's culture is one that emphasizes user-centricity, innovation, and collaboration. Their website highlights their commitment to providing a seamless, intuitive product experience, evident in their success stories and customer testimonials. Their focus on user-led growth and their success-based pricing model suggests a transparent and collaborative approach to business.