The Work Index by Flexa

Cake (joincake.com)

Cake is a digital platform that helps people plan for the end of life, offering resources, tools, and support to navigate death, grief, and mortality.

https://www.joincake.com/
5.4

/10

Transparency ranking

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Description

Cake is a digital platform focused on supporting individuals and families through death, grief, and end-of-life planning. They provide a wealth of resources, including articles, tools, and forms, designed to help people understand and prepare for mortality. Cake's mission is to make end-of-life planning more accessible and less daunting, enabling individuals to live fully and die well.

Cake offers a range of services to its users, such as free online memorial pages, tools for creating advance directives and wills, and a post-loss checklist to guide families through the practicalities of grief. They also provide a directory of funeral homes and offer discounts on funeral products and services. Cake is a comprehensive resource, empowering individuals to make informed decisions about their end-of-life wishes and navigate the complexities of death and dying with greater confidence.

Benefits

Cake offers a variety of employee benefits, including competitive compensation and health insurance, as well as paid time off, flexible work arrangements, and a generous parental leave policy. The company also provides opportunities for professional development and growth, including access to educational resources and mentorship programs. Additionally, Cake prioritizes a supportive and inclusive work environment where employees feel valued and respected.

Mission

Cake is a company dedicated to making end-of-life planning easier and more accessible for everyone. They believe that navigating death and loss is about celebrating life, and they provide a wide range of resources and tools to help people learn about and prepare for their own mortality, as well as to support those who are grieving. Cake offers online forms to complete wills, educational content about wills and end-of-life planning, a trusted decision maker form, advance directive forms by state, a funeral home directory, a post-loss checklist, and the ability to create free online memorials.

Data-driven
Disruptor
Healthcare
Improving quality of life/health
Social impact led
Tech for good

Culture

Cake promotes a culture of empathy, integrity, and positive impact. They are dedicated to creating a more human-centered approach to end-of-life planning, and they believe in being transparent and upfront in their work. Their mission is to empower people to live fully and die well, and they strive to foster a supportive and inclusive environment for both their employees and users.

Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

Cake, a company dedicated to empowering people to navigate end-of-life planning, recognizes the importance of inclusivity and diversity in its approach. They are committed to creating a welcoming and equitable environment for all users, embracing the cultural, regional, and social differences surrounding death, dying, and grief. They strive to ensure their resources are accessible to everyone and are sensitive to the unique needs and experiences of diverse individuals, promoting respect and understanding in the often-sensitive realm of end-of-life planning.

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