The Work Index by Flexa

Brut.

Brut. is a social-first media company that produces short-form video content for a younger audience.

https://www.brut.media/fr
5.4

/10

Transparency ranking

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Description

Brut. is a global video media company with a focus on social media platforms. They aim to inform and engage a younger generation on topics like the environment, technology, culture, health, and more. Launched in 2016, Brut. has expanded to four continents, achieving a leadership position in Europe and India. Their mission is to create a new way of consuming and sharing information, emphasizing transparency and authenticity in their reporting.

Brut. has become a cultural force, impacting the conversations on social media with their content and events. They are known for their strong focus on social and environmental issues, their innovative video formats, and their commitment to engaging with their audience in a meaningful way. Through partnerships with brands and organizations, Brut. leverages its expertise in content creation, community building, and social media strategies to deliver impactful campaigns and activations.

Mission

Brut. is a global media platform that informs a new generation about the world and its transformations, empowering them to make informed choices. They are committed to covering important topics like climate change, social justice, and gender equality, and strive to be a catalyst for positive change. Their approach to content creation emphasizes visual storytelling and a focus on engaging, informative, and culturally relevant content across multiple platforms, aiming to reach and connect with a young and diverse audience.

Disruptor
Environmental impact driven
Social impact led

Culture

Brut promotes a culture of innovation and positive change, focused on informing a new generation about the world and its transformations. They value environmental and social justice, equality, and transparency, and aim to create content that is engaging, informative, and impactful. Their approach to storytelling is both visually appealing and culturally relevant, making them a key player in shaping the cultural landscape for young people.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive

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