Brand For Less

Brands For Less (BFL) is a leading off-price retailer in the Middle East and Southeast Asia, specializing in fashion and homeware. Founded in Lebanon in 1996, BFL expanded to the UAE in 2000 and has since grown to serve over seven markets. They are known for offering designer brands at up to 80% off retail prices, creating a "treasure hunt" experience for customers. BFL also operates several other retail brands under their umbrella, including Toys For Less, Homes For Less, Tchibo, Muy Mucho, and Luxury For Less, catering to a wide range of consumer needs and preferences.

BFL has a strong commitment to innovation and customer satisfaction. They have consistently expanded their product range and distribution channels, embracing e-commerce and creating a seamless shopping experience across both online and physical stores. Their focus on value and affordability has made them a popular choice for budget-conscious consumers in the region, and they continue to grow their presence across the Middle East and Southeast Asia with a focus on providing a unique and rewarding shopping experience for all customers.

Brands For Less (BFL) Group is a leading off-price retailer in the Middle East and Southeast Asia, dedicated to providing customers with high-quality branded fashion, homeware, and toys at significantly discounted prices. Their mission is to delight customers with a treasure hunt experience, offering up to 80% off recommended retail prices for designer brands and a constantly changing selection of products. They strive to make branded goods accessible to everyone, offering a unique shopping experience with a focus on innovation, value, and customer satisfaction.

Brands For Less promotes a dynamic and innovative culture focused on customer delight. They value creativity and strive to offer a unique shopping experience through their "Treasure Hunt" model, where customers can discover exciting new products at discounted prices. The company fosters a customer-centric approach, emphasizing a rich, all-in-one experience across their diverse product lines and brands. This translates into an environment where employees are encouraged to be enthusiastic, proactive, and dedicated to providing exceptional value to customers.