BRAND EVANGELISTS FOR BEAUTY LTD

The INKEY List is a skincare and haircare brand founded in 2018 by Colette Laxton and Mark Curry. Their core belief is that knowledge empowers better decisions, which is why they strive to provide clear and accessible information about their products and ingredients. They are committed to transparency, offering a simple and straightforward approach to skincare, focusing on high-quality, effective ingredients at affordable prices. The INKEY List is dedicated to providing solutions for a wide range of skin and hair concerns, with a focus on clean and sustainable practices.

The INKEY List is committed to ethical and sustainable practices. They are a certified B Corp, a Net Zero company, and their packaging is made with a minimum of 50% recycled plastic. They are also cruelty-free and Leaping Bunny certified. The INKEY List has established the INKEY Impact Fund in partnership with Ashoka, which supports young changemakers and grassroots organizations globally. Their commitment to both people and planet underscores their commitment to positive change and their commitment to making a real difference in the world.

The INKEY List is a skincare and haircare brand committed to providing accessible, knowledge-powered solutions that deliver real results. They believe in transparency and education, empowering customers to make informed decisions about their skincare routines. Through their ingredient-focused, customizable products and comprehensive blog, they aim to simplify skincare and help everyone achieve their skin goals.

The INKEY List promotes a culture of knowledge and transparency, encouraging employees to be passionate about sharing skincare knowledge and empowering customers to feel confident in their skin. They value quality, efficacy, and equality, working to create a positive impact on both people and the planet. This translates to a workplace where learning and growth are encouraged, diverse perspectives are valued, and a sense of community and purpose permeates the team.

The Inkey List emphasizes the importance of diversity, equity, and inclusion (DE&I) throughout its brand identity, product offerings, and operational practices. They actively strive to be a company that is inclusive of all individuals, regardless of their background, beliefs, or identity. This commitment is evident in their efforts to ensure accessible and equitable access to skincare knowledge and products for all individuals. They also focus on environmental sustainability and ethical sourcing practices, demonstrating a broader commitment to making a positive impact on the world.