The Work Index by Flexa

Brand Council

Brand Council is a strategy advisory firm specializing in uncovering and implementing corporate purpose for businesses to achieve tangible results.

https://brandcouncil.com.au/
6.0

/10

Transparency ranking

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Description

Brand Council is a strategy advisory firm specializing in unearthing and enacting corporate purpose. Their dedication lies in discovering and embedding corporate purpose that achieves tangible results and genuine value across emotional, experiential, and economic domains. Their expertise spans a diverse range of assignments across sectors and markets for some of the world's premier brands. Brand Council is led and owned by Trudi Cassin and Peta Quirk, who bring extensive experience in senior management roles for global agencies and brand strategy firms.

Their proprietary Putting Purpose into Practice (PPiP) approach ensures purpose strategies are enacted throughout an organization, achieving significant and genuine impact for all stakeholders. They pride themselves on their "Proudly Nerdy" approach, loving data and research while prioritizing ingenuity and a deep care for their clients. Brand Council is BCorp Certified and has been dedicated to ensuring their work is impact-focused for over 18 years.

Flexibility

Brand Council operates in a remote model, working with both local and international clients. While the specific details about flexible work arrangements are not explicitly stated, their website mentions they are currently working in a remote model, suggesting employees have the flexibility to work remotely.

Hybrid
Remote

Benefits

Brand Council doesn't explicitly mention employee benefits on their website, so there is no information available. NONE.

WFA scheme

Mission

Brand Council is a strategy advisory firm specializing in unearthing and enacting corporate purpose. Dedicated to discovering and embedding corporate purpose that achieves tangible results and genuine value—emotional, experiential, and economic—Brand Council’s mission is to transform organizations by putting purpose into practice. They offer a diverse range of services, from brand research and diagnostics to mergers and acquisitions strategy and advice, all with the goal of helping companies achieve significant measurable positive impact.

Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Science and research driven
Social impact led
Sustainability

Culture

Brand Council promotes a culture that is purpose-driven, collaborative, and intellectually curious. They value honesty, transparency, and a deep commitment to their clients. Their team is driven by a desire to make a positive impact on the world and they believe in the power of ingenuity and creative thinking to achieve meaningful change.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
Meritocratic
People-first
Progressive
Supportive
Transparent

DE&I

Brand Council embraces diversity, equity, and inclusion by acknowledging and respecting the First Peoples of Australia, their Elders past, present, and emerging. Their commitment to this principle extends to their work environment and their clients, fostering a culture that values diverse perspectives and backgrounds. They aim to create a welcoming and inclusive space where everyone feels respected and valued.

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