Brand Capital, India

Brand Capital is the strategic investment arm of The Times of India Group, a leading media conglomerate in India. They specialize in brand-led growth and value creation for businesses through unique investment models and programs. Unlike traditional private equity firms, Brand Capital contributes intellectual capital, supporting the development of brand strategy and media plans. They work with both established companies and early-stage entrepreneurs, boasting a portfolio of over 850 investee companies across various sectors.

Brand Capital offers a range of investment models, including their flagship model, "Brand Capital," which amplifies marketing investment through effective brand building. They also have "Brand Estate," specifically designed to support real estate ventures by offering cash leverage and branding expertise. They offer access to a vast spectrum of media assets within the Times of India Group, including print, digital, and experiential marketing platforms, enabling companies to reach a broad audience and build strong brand equity.

Brand Capital, the strategic investment arm of The Times of India Group, is dedicated to fostering brand-led growth and value creation for businesses across diverse sectors. They work with both established companies and early-stage entrepreneurs, providing "intellectual capital" to support brand strategy development and media planning. Their mission is to identify and amplify the growth potential of businesses through strategic branding, leveraging their extensive media assets and expertise to shape brands into industry icons.

Brand Capital cultivates a collaborative and growth-oriented culture, where employees are encouraged to contribute their intellectual capital and work together to build strong brands. The company emphasizes a team-first approach, evident in their "Team Huddle" and "Team Offsite" photos, showcasing a supportive and fun environment. This is further supported by the profiles of their staff, highlighting their individual achievements and interests, suggesting a company that values diversity and personal growth alongside professional development.