The Work Index by Flexa

Branch

Branch is a leading mobile growth and attribution platform for enterprises and brands, specializing in deep linking and mobile measurement.

https://www.branch.io/
6.0

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Description

Branch is a leading provider of mobile linking and measurement platforms for enterprises and brands. Their solutions unify user experience and attribution across devices, platforms, and channels, enabling businesses to acquire more customers, increase engagement, and optimize marketing spend. Branch's core products include Universal Ads, Universal Email, Journeys, and Deepviews, which provide a comprehensive suite of tools for mobile growth marketers. The company boasts a strong commitment to diversity and inclusion, supporting initiatives that promote gender equality and opportunity for Black founders.

Branch has earned a reputation for providing cutting-edge technology and exceptional customer service. They work with a wide range of clients, from startups to Fortune 500 brands, helping them achieve measurable results in mobile growth. The company's impressive track record of success has earned them recognition as a Top Workplace in the United States and a leading innovator in the mobile marketing space.

Flexibility

Branch offers a range of flexible work options for its employees. Some roles are fully remote while others are based in specific locations. The company offers flexible PTO, accruing time off in all regions and providing 9+ paid annual holidays. In the United States, employees also have the option for flexible PTO and paid parental leave. Additionally, the company has dog-friendly headquarters, providing a comfortable environment for pet owners.

Hybrid

Benefits

Branch offers a comprehensive benefits package that prioritizes both financial security and employee well-being. This includes competitive salaries with a commitment to equal pay, retirement plans with 401k matching in the US, and comprehensive medical, dental, and vision coverage, fully employer-paid in several regions. The company also provides stipends, home office allowances, and annual professional development opportunities. Branch further fosters a strong sense of community with employee events like volunteering opportunities, meditation sessions, cooking classes, and happy hours.

Enhanced parental leave

Mission

Branch's mission is to create a more open, connected, and relevant digital ecosystem by empowering brands to build and measure engaging user experiences across all platforms, devices, and channels. They offer a suite of mobile marketing and deep linking solutions designed to deliver seamless user journeys, increase return on investment, and eliminate siloed attribution, ultimately helping brands achieve their mobile growth goals.

Data-driven
Disruptor
Soonicorn
Tech for good

Culture

Branch promotes a culture built on collaboration, driven by a commitment to building a high-performing, world-class team. They value humility, initiative, urgency, ownership, grit, good judgment, communication, and impact. This culture is inclusive and diverse, with a focus on fostering a welcoming and supportive environment for all employees.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Branch is committed to building a diverse, equitable, and inclusive company, actively promoting a culture of authenticity and allyship across all teams. They encourage employees to bring their whole selves to work and have established Employee Resource Groups (ERGs) to unite coworkers around the world and empower employees to feel supported and represented. Branch publicly shares its diversity demographics and sets aspirational goals for future representation, while also committing to initiatives such as Tech for Black Founders, Tech for Female Founders, and an Equal Pay Pledge to create a more equitable tech landscape.

Ethnically diverse
Gender diverse
LGBTQ+ representatiion

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