boAt Lifestyle

boAt Lifestyle is an Indian audio and wearable brand that was founded in 2014 by Aman Gupta and Sameer Mehta. The company aims to provide affordable, durable, and fashionable audio products to a wide range of consumers. boAt has achieved significant success in India, becoming the No. 1 brand for truly wireless and earwear in India as per Q3 CY21. They are also the No. 3 Earwear + Smartwatch global market as per Q3 CY21. The company focuses on offering a diverse range of products, from earbuds and headphones to smartwatches and home audio systems.

boAt emphasizes a strong sense of community, referring to its customers as "boAtheads," and fosters a connection with its audience through marketing campaigns featuring popular Indian celebrities. The brand positions itself as a dynamic and innovative force in the Indian consumer market, aligning with the energetic and aspirational nature of its target demographic. boAt's success is attributed to its commitment to delivering high-quality products at competitive prices, coupled with engaging marketing strategies.

boAt Lifestyle offers employees a comprehensive benefits package that includes a 1-year warranty on all products, a 7-day replacement policy, free express delivery on eligible orders, and GST billing.

boAt Lifestyle's mission is to provide affordable, durable, and fashionable audio products to a wide range of consumers in India and beyond. Their goal is to create a "tribe" of boAtheads who love to groove, are always on the move, and are passionate about achieving their goals. They are committed to delivering high-quality sound, innovative features, and stylish designs at accessible price points, empowering their customers to enjoy their music and lifestyle to the fullest.

boAt Lifestyle promotes a vibrant and energetic culture, centered around its "boAthead" community. The company emphasizes individuality, self-expression, and a love for music and adventure. This is reflected in their product design, marketing campaigns, and their own branding. They celebrate a youthful, dynamic spirit and strive to create a sense of belonging among their customers and employees.

boAt Lifestyle highlights its commitment to diversity and inclusion through its messaging and marketing, emphasizing its growth as an Indian brand. The company promotes a sense of community and belonging among its customers, celebrating a "tribe" of boAtheads who represent the diverse individuals and cultures of India. While specific DEI policies or initiatives aren't detailed, boAt's public image emphasizes inclusivity, highlighting its connection to the country's diverse population and supporting diverse talents within its team, from Shreyas Iyer to Diljit Dosanjh.