The Work Index by Flexa

BlueStone

BlueStone is an Indian online and brick-and-mortar retailer of fine jewelry.

https://www.bluestone.com/
4.9

/10

Transparency ranking

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Description

BlueStone is a leading omnichannel retailer of fine jewelry in India, specializing in gold and diamond pieces. Founded in 2011 by Gaurav Singh Kushwaha in Bangalore, the company has grown to include over 200 retail stores nationwide, seamlessly integrating online and offline channels. BlueStone is known for its extensive collection of over 7000 designs across 100+ collections, crafted with precision and attention to detail. They offer a range of services to enhance the customer experience, such as Try at Home, virtual jewelry consultations, lifetime exchange, and buyback policies, along with free shipping and 30-day free returns.

BlueStone's commitment to quality is reflected in its certifications from prestigious authorities like BIS Hallmark, SGL, IGI, and GSI. The company also boasts a strong code of social, environmental, and business ethics, ensuring conflict-free diamonds and nickel-safe jewelry. They are committed to providing customers with transparent pricing and clear breakdowns of costs, as well as updates on order status throughout the process. BlueStone aims to make fine jewelry accessible and affordable to all, while offering a seamless and personalized shopping experience.

Benefits

BlueStone offers a comprehensive package of employee benefits designed to support their well-being and career growth. They provide a competitive salary and performance-based incentives, along with medical insurance for employees and their families. The company also offers a paid time off policy, flexible work arrangements, and opportunities for professional development through training and mentorship programs. Beyond standard benefits, BlueStone has a strong focus on employee engagement, fostering a positive and supportive work environment through team-building activities and company-wide events.

Mission

BlueStone is India's leading destination for high-quality fine jewellery with strikingly exquisite designs. They aim to revolutionize the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality, and customer experience, offering an extensive collection of certified jewellery designs in gold, platinum, diamonds, and gemstones that cater to every mood, moment, and budget. Their omnichannel approach seamlessly integrates online and physical retail channels, making exquisite fine jewellery accessible across India.

Disruptor

Culture

BlueStone promotes a culture that is customer-centric, driven by innovation and quality, and focused on providing a unique and personalized shopping experience. They prioritize ethical sourcing of diamonds and materials, offer flexible customization options, and empower their employees to create a welcoming and supportive environment for their customers.

Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

BlueStone does not explicitly discuss diversity, equity, and inclusion on their website.

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