The Work Index by Flexa

Blueshift

Blueshift is a customer data platform (CDP) that helps marketers personalize customer engagement at scale using AI-powered marketing.

https://blueshift.com/
5.7

/10

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Description

Blueshift is an intelligent customer engagement platform that helps businesses deliver personalized and impactful customer interactions at scale. Its AI-powered marketing platform combines a Customer Data Platform (CDP), AI-based decisioning, and a cross-channel marketing platform, enabling marketers to unify customer data, make smarter decisions, and deliver engaging experiences across all channels. Blueshift's technology provides real-time insights and recommendations, empowering marketers to target the right audience, send the right message, and achieve the right results.

Blueshift has a strong reputation in the industry, having received recognition from prestigious organizations such as G2 Crowd, Gartner, Forrester, and Deloitte. The company is known for its customer-centric approach, its commitment to innovation, and its passionate team of experts. Blueshift serves a wide range of industries, including retail & ecommerce, financial services, media & publishing, and healthcare, helping businesses unlock the full potential of their data and drive meaningful customer engagement.

Flexibility

Blueshift offers a flexible work environment, allowing employees to work anywhere. This is evident through their "Work Anywhere" benefit, which is highlighted in the "Careers" page, suggesting a remote-first or hybrid work model. The company also emphasizes its commitment to work/life balance and provides comprehensive benefits packages that support a healthy lifestyle.

Benefits

Blueshift offers comprehensive employee benefits designed to support work-life balance and employee well-being. These benefits include unlimited vacation time, comprehensive health insurance, dental and vision coverage, parental leave, a learning stipend to support professional development, and the flexibility to work from anywhere.

Enhanced parental leave

Mission

Blueshift's mission is to empower marketers to create customer-centric engagement by making data and intelligence easily actionable on every marketing channel. They believe that every brand has the potential to unlock customer-centricity and drive meaningful interactions, and their AI-driven solutions simplify this process for modern marketers.

Automation
Data-driven
Disruptor

Culture

Blueshift fosters a collaborative and innovative culture where employees are encouraged to take risks, learn from their mistakes, and have fun while striving for customer success. The company values teamwork, celebrating achievements, and continuously raising the bar on excellence. This approach is reflected in their open and transparent communication, flexible work environment, and a focus on employee well-being through comprehensive benefits packages and flexible options.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

Blueshift prioritizes diversity, equity, and inclusion, aiming to create a welcoming and inclusive workplace for all. They champion their "MORPH" values, which include "Play as One Team" and "Have Fun, Seriously," fostering an environment where individuals feel comfortable bringing their whole selves to work. These values are further reflected in their employee stories and initiatives like the MORPHeus Award, which recognize and celebrate employees who embody Blueshift's core principles.

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