The Work Index by Flexa

Bloomin

Bloomin is a family-owned business that specializes in producing handmade plantable seed paper, recognized as a global leader in the industry.

https://www.bloominpromotions.com/
5.0

/10

Transparency ranking

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Description

Bloomin is the original and leading artisanal manufacturer of handmade plantable seed paper, originating from a modest backyard production facility in 1995. This family-owned business has grown from a niche greeting card enterprise into a global authority on all things related to seed paper. Bloomin is committed to eco-friendly practices, using 100% post-industrial recycled paper and natural pigments in their products. They excel at handling projects of any scale with a dedicated team of eco-conscious and creative individuals, ensuring prompt and consistent service.

Bloomin's seed paper is meticulously crafted by hand in Boulder, Colorado, using traditional papermaking techniques. They offer a wide range of customizable products, including wedding invitations, save-the-dates, thank-you cards, and promotional items. Bloomin's seed paper is user-friendly, requiring only soaking in water and planting under a thin layer of soil to sprout. They offer a variety of seed mixes, including wildflowers, herbs, trees, vegetables, and custom options. Bloomin is committed to promoting sustainability and environmental awareness through their unique and innovative products.

Mission

Bloomin is a family-owned business dedicated to creating environmentally friendly, handmade plantable seed paper. They strive to be the leading global authority on seed paper, known for their high germination rates and commitment to sustainability. Their mission is to offer a unique and meaningful way to communicate with customers, leaving a lasting impression through beautiful and functional products that transform into gardens after use.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Bloomin promotes a culture that is environmentally conscious, creative, and driven by a passion for seed paper. They value a diverse team of eco-minded individuals who share their dedication to sustainability and innovation. The company's relaxed, friendly atmosphere is reflected in their use of terms like "Boulder hippies," highlighting a sense of community and shared values. They are committed to ethical business practices, as evidenced by their B Corp certification, and encourage employees to participate in the company's mission to make a positive impact on the world through their products.

Collaborative
People-first
Progressive
Supportive

DE&I

Bloomin emphasizes a diverse, eco-conscious and creative team, with membership ranging from 20 to 60 individuals, depending on the season and specific projects. This suggests a commitment to a dynamic, adaptable workforce that values a range of perspectives and experiences. While the website does not explicitly state a formal diversity, equity, and inclusion policy, the focus on a "dedicated team" of "Boulder-based enthusiasts" implies an emphasis on inclusivity and a welcoming environment for a broad range of individuals.

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