Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company dedicated to serving premium coffee to those who love America. Founded in 2014 by Green Beret Evan Hafer, the company boasts explosive roast profiles developed with the same mission focus Hafer learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders, and the American way of life. The company gives back with every purchase, aligning its business with its core values.

BRCC offers a wide variety of coffee products, from whole beans and ground coffee to K-Cups and ready-to-drink options. They also have a robust online store where customers can purchase apparel, gear, and gifts. The company's commitment to quality coffee and supporting veterans has earned it a loyal following. Black Rifle Coffee Company is more than just a coffee brand; it is a community built on shared values of patriotism and service.

Black Rifle Coffee Company offers a comprehensive benefits package designed to support its employees. The company provides health insurance, dental insurance, vision insurance, and life insurance. They also offer paid time off, sick leave, and parental leave. Additionally, Black Rifle Coffee Company offers a 401(k) plan with a company match. For those interested in furthering their education, the company offers tuition reimbursement. Black Rifle Coffee Company also provides employees with discounts on their products and services.

Black Rifle Coffee Company (BRCC) is a veteran-owned coffee company committed to serving premium coffee to those who love America. Founded by Green Beret Evan Hafer, BRCC’s mission is to support veterans, active-duty military, first responders, and the American way of life. They achieve this by employing veterans, donating a portion of their profits to veteran organizations, and developing their explosive roast profiles with the same mission focus they learned while serving in the military.

Black Rifle Coffee Company promotes a culture of patriotism, hard work, and a dedication to serving those who have served. The company emphasizes a strong sense of community, particularly for veterans, first responders, and law enforcement. Their branding reflects this with a focus on American values and a rugged, outdoorsy aesthetic. They embrace a “no-nonsense” attitude and encourage their employees to be passionate about their work and dedicated to their mission.

Black Rifle Coffee Company prioritizes supporting veterans, active-duty military, first responders, and law enforcement, creating a culture of patriotism and service. Their mission statement emphasizes serving coffee and culture to "people who love America." While this focus may appeal to a specific demographic, there's no explicit mention of diversity, equity, and inclusion initiatives on their website. However, they do offer military and first responder discounts, suggesting a commitment to supporting a specific community, which could be interpreted as a form of inclusivity.