The Work Index by Flexa

Black Buffalo Inc.

Black Buffalo Inc. is a company that produces tobacco-free and nicotine-free chewing tobacco alternatives.

https://blackbuffalo.com/
5.2

/10

Transparency ranking

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Description

Black Buffalo Inc. is a company that produces tobacco-free, nicotine-containing chewing tobacco alternatives. They pride themselves on offering products that provide the same texture, flavor, and satisfaction as traditional tobacco dip, but without the actual tobacco. Black Buffalo's long cut dip and pouches are available in a variety of popular flavors like wintergreen, mint, blood orange, and peach. The company is committed to quality and authenticity, using a production process similar to Big Tobacco and working with leading flavor houses to perfect their recipes.

Black Buffalo boasts a strong brand identity focused on "charging ahead" and embracing individuality. They sponsor a diverse group of brand ambassadors, including athletes, musicians, and military veterans, who exemplify the company's values of risk-taking, authenticity, and hard work. Black Buffalo's marketing emphasizes its commitment to providing a high-quality alternative for those who enjoy the ritual of dipping while seeking a healthier option.

Mission

Black Buffalo Inc. is dedicated to providing a high-quality, tobacco-free alternative to traditional chewing tobacco that delivers the same satisfying experience, including nicotine. The company was founded by a group of individuals who grew up enjoying smokeless tobacco but sought a healthier option without sacrificing the ritual and satisfaction. They set out to create a product that honors the heritage of smokeless tobacco using premium ingredients and production methods, ultimately delivering a product that is both enjoyable and responsible.

Disruptor
Improving quality of life/health

Culture

Black Buffalo Inc. promotes a culture of authenticity, individuality, and boldness. They call their customers "The Herd," emphasizing a sense of community and shared values. They highlight their brand ambassadors, who are all successful individuals in their respective fields, representing a diverse range of personalities and accomplishments. This suggests that Black Buffalo embraces a wide range of experiences and encourages its employees to be their true selves, taking risks and charging ahead in life, just as the company did when creating its products.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Black Buffalo Inc. promotes a culture of inclusivity and diversity through its brand ambassadors, which include athletes, musicians, and military veterans from diverse backgrounds. They also highlight the unique stories of their brand ambassadors, showcasing their varied experiences and achievements. This approach aims to appeal to a wide range of individuals who share the company's values of hard work, resilience, and a passion for their respective fields.

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