The Work Index by Flexa

Birdies Inc.

Birdies Inc. is a footwear company specializing in stylish and comfortable flats, slides, sneakers, and sandals designed for women on the go.

https://www.birdies.com/
5.2

/10

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Description

Birdies Inc. is a women-founded footwear company that prioritizes comfort and style. Founded in 2015 by Bianca and Marisa, two busy moms, the company initially focused on creating elegant slippers for home entertaining. Their signature "7-layer cloud-like comfort" and luxurious materials quickly gained popularity, leading to the expansion of their product line to include flats, slides, sneakers, and sandals. Birdies is known for its commitment to sustainability and social impact, partnering with organizations like Soles4Souls to donate shoes and provide micro-enterprise opportunities for women globally.

Beyond shoes, Birdies has established itself as a lifestyle brand, offering a blog with content on style, comfort, living, and inspiring women. They also have a physical store in San Francisco, and actively promote their products through collaborations and press coverage, highlighting their commitment to empowering women to feel comfortable and confident.

Flexibility

Birdies Inc. offers flexible work opportunities, as evidenced by their job postings. While specific details vary depending on the role, they highlight options like remote work and flexible schedules. This suggests a commitment to accommodating employee preferences and fostering a work-life balance.

Benefits

Birdies Inc. offers a comprehensive benefits package that prioritizes employee well-being. This includes a 30-day fit guarantee for all shoes, free shipping on orders over $85, and free returns, ensuring customer satisfaction. The company also offers a generous employee discount, allowing staff to experience the comfort and style of Birdies shoes firsthand. Beyond these perks, Birdies actively promotes a positive work environment through various initiatives, including mentorship programs, employee volunteer opportunities, and a commitment to sustainable practices.

Mission

Birdies is a company founded by two busy moms who believe that women shouldn't have to sacrifice style for comfort. Their mission is to empower women on all kinds of journeys through comfortable, stylish footwear and by creating a positive impact through collaborations, charitable giving, and responsible actions. They are committed to creating a community of chic, driven, comfort-obsessed women who believe that a great pair of flats can take them to new heights.

Improving quality of life/health
Social impact led

Culture

Birdies Inc. promotes a culture that values style, comfort, and empowerment. They are a community of chic and driven women who believe in the power of a great pair of flats to take them to new heights. The company emphasizes inclusivity and community, evident in their collaborations with organizations like Angel City FC and Step Up. Birdies Inc. aims to create a positive impact by supporting women through their charitable giving and responsible actions. Their focus on empowering women is reflected in their "Bold Women" section, which showcases inspirational stories of successful women.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Birdies Inc. is committed to supporting women on all kinds of journeys through collaborations, charitable giving, and responsible actions that create impact. They have partnered with organizations like Angel City FC to create the Soar Internship Program, offering paid opportunities to high school girls in under-resourced communities, and Step Up to create the Fly Together Mentorship Program, supporting over 100 girls and gender-expansive teens. Their partnership with Soles4Souls donates shoes to those in need, creating micro-enterprise opportunities for women globally. Birdies' focus on community and entrepreneurship demonstrates their commitment to equity and inclusion, working to empower women and create positive change.

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