The Work Index by Flexa

Bird Eyewear

Bird Eyewear is a sustainable eyewear brand known for its stylish and functional sunglasses crafted with eco-friendly materials.

https://findyourbirds.com/
5.7

/10

Transparency ranking

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Description

Bird Eyewear is a sustainable eyewear company dedicated to crafting high-quality sunglasses and glasses using eco-friendly materials. They prioritize the use of bio-acetate, recycled metals, and repurposed materials, ensuring their products have a minimal environmental impact. Bird Eyewear is a certified B Corp, demonstrating their commitment to social and environmental responsibility. They are transparent about their practices, openly sharing their positive and negative impacts with customers.

Bird Eyewear also focuses on creating a circular economy, offering a recycling program where customers can send in any old eyewear for recycling in exchange for a discount on their next purchase. The company is committed to minimizing their carbon footprint and has achieved carbon zero certification. They are also involved in planting trees through their Bird Forest project, contributing to biodiversity and carbon capture.

Flexibility

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Benefits

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Mission

Bird Eyewear is a B Corp committed to crafting high-quality, sustainable sunglasses and eyewear that are easy on the eyes and the earth. They prioritize ethical sourcing and manufacturing practices, using plant-based materials, recycled metals, and repurposed materials to minimize their environmental impact. Bird Eyewear aims to inspire people to see more natural beauty by offering durable, stylish frames that are both fashionable and responsible. They also actively participate in a recycling program, encouraging customers to send in old frames for repurposing and offering a discount on future purchases.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

Bird Eyewear promotes a culture of adventure, inclusivity, and sustainability. They celebrate the spirit of exploration and encourage their customers to embrace the outdoors. They prioritize ethical sourcing and production practices, using recycled materials and partnering with organizations like SolarAid to bring light to developing communities. Bird Eyewear's brand identity is rooted in vibrant colors, bold designs, and a playful, irreverent approach to eyewear. They foster a sense of community by engaging with their customers on social media and encouraging them to share their experiences with Bird Eyewear. Overall, they create a culture that is both aspirational and accessible, inspiring individuals to live life to the fullest and make a positive impact on the world.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Bird Eyewear embraces diversity, equity and inclusion as core values, recognizing the unique strengths and perspectives of each individual. The company actively promotes a culture of belonging, where all voices are heard and respected, regardless of background, identity or experience. This commitment is reflected in the company's diverse workforce, inclusive workplace practices, and support for marginalized communities through initiatives like their "Share Your Sun" project. Bird Eyewear believes that embracing diversity fosters innovation, creativity and a positive impact on the world.

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