Bihr

Bihr is a leading European distributor of rider gear and spare parts, accessories, and tyres for motorcycles, quads/ATV, and scooters. Founded in 1975 by Cyrille Bihr, a passionate motorsports enthusiast, the company has grown to be present in over 20 countries. Their mission is to ensure bikers can safely live their passion and address their mobility needs, distributing products and services across three key areas: Parts & Accessories, Rider Gear, and Travel & Events.

Bihr offers a one-stop shop for professionals, providing a wide range of products across 7 universes: Street, Scooter, Off-Road, Quads/ATV/SSV/UTV, Tyres, Workshop Equipment, and Rider Gear. With 350 brands, 200,000 products in their catalogue, and a workforce of 1,000 employees, they offer comprehensive services and first-class logistics to support their network of dealers in Europe. Their large storage capacity and modern infrastructure allow them to provide next-day delivery for most of their dealers.

Bihr, a leading European distributor of motorcycle gear and parts, is committed to ensuring bikers can safely live their passion and meet their mobility needs. They accomplish this through a distribution network of dealers in over 20 countries, offering parts and accessories, rider gear, and access to motorcycle tours and events.

Bihr fosters a culture of passion for motorsports, with a strong emphasis on safety and customer satisfaction. They prioritize providing professional support to their network of dealers, promoting a collaborative and multilingual environment. The company also actively supports riders and teams, showcasing their commitment to the community and creating an engaging atmosphere for employees.