The Work Index by Flexa

BEWAKOOF

Bewakoof is an Indian online fashion brand known for its quirky, affordable clothing and accessories.

6.3

/10

Transparency ranking

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Description

Bewakoof is an Indian online fashion retailer specializing in affordable, trendy clothing and accessories for men, women, and mobile phone users. The brand is known for its quirky and eye-catching designs, often featuring pop culture references, humorous slogans, and unique patterns. Bewakoof promotes a "be yourself" attitude and encourages individuality through its diverse collection.

Bewakoof offers a wide range of products, including T-shirts, hoodies, joggers, jeans, dresses, co-ord sets, and mobile phone covers. They prioritize comfort and quality while keeping prices accessible to a wide customer base. The company also features a "Savings Zone" with discounted items and regular sales and promotions to further enhance affordability. Bewakoof actively engages with its customers online through social media and its mobile app, fostering a strong brand community.

Flexibility

Bewakoof offers a flexible work environment, as evidenced by their job postings. While specific roles may vary, they highlight the option for remote work and flexible hours, indicating a willingness to accommodate employee needs. This suggests a work culture that prioritizes individual well-being and work-life balance.

Benefits

Bewakoof offers a comprehensive benefits package that includes a 15-day return policy, cash on delivery, and 100% secure payment options. Employees also have access to a dedicated customer service team for any questions or concerns. In addition, the company provides a flexible work environment and opportunities for professional development.

Mission

Bewakoof is a company that believes in looking at things differently, trying new things, and making a positive impact on the world. Founded in 2012, their mission is to offer distinctive and affordable fashion for the contemporary Indian while maintaining a commitment to ethical practices and inclusivity. They strive to create innovative designs, provide a direct-to-consumer model, and uphold a sense of community and social responsibility.

Data-driven
Disruptor

Culture

Bewakoof promotes a culture that embraces individuality and challenges societal norms. They encourage employees to think differently, experiment, and be honest and thoughtful in their approach. They value innovation and creating a positive impact, believing that a successful business should not only focus on financial gain but also make a difference in the world. This is reflected in their products, which are often playful, quirky, and express a sense of rebelliousness against the ordinary.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Bewakoof emphasizes inclusivity and diversity, fostering a workplace that reflects the vibrant tapestry of India. Their commitment to creating distinctive fashion for the contemporary Indian is evident in their diverse range of clothing and accessories, catering to different styles, sizes, and preferences. The company strives to create a welcoming and supportive environment for all employees, valuing their unique perspectives and experiences. This dedication to diversity and inclusivity is reflected in their marketing campaigns, featuring models from diverse backgrounds and celebrating individuality.

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