Better Choice Company (BTTR)

Better Choice Company, Inc. is a publicly traded pet health and wellness company that is focused on providing high-quality products for dogs and cats. The company's primary brand is Halo, which offers a range of products including foods, treats, toppers, dental products, chews, and supplements. Their products are made with natural, thoughtfully sourced ingredients and formulated with leading veterinary and nutrition experts. The company's mission is to become the most innovative premium pet food company in the world, while delivering on core consumer needs through their diverse omni-channel strategy.

Better Choice Company has a demonstrated multi-decade track record of success and is well positioned to benefit from the growing pet humanization and consumer focus on health and wellness. Their portfolio of brands, including Halo Holistic and Halo Elevate, are designed to appeal to millennial pet parents who view their pets as family members. The company has also identified Asia, particularly China, as a significant growth opportunity due to the region's rapidly growing middle class and increasing demand for premium pet products.

Better Choice Company is a rapidly growing pet health and wellness company committed to providing pet products and services that help dogs and cats live healthier, happier, and longer lives. They offer a broad portfolio of pet health and wellness products for dogs and cats sold under their Halo brand, which are made with high-quality, thoughtfully sourced ingredients for natural, science-based nutrition. Their mission is to become the most innovative premium pet food company in the world.

Better Choice Company promotes a culture of innovation and dedication to pet health and wellness. They emphasize a family-oriented approach, treating dogs and cats as valued members of the family, and prioritize using high-quality, natural ingredients in their products. They believe in transparency and collaboration with leading veterinary and nutrition experts to ensure their recipes deliver optimal health for pets. This focus on innovation and ethical practices contributes to a culture that values both personal and professional growth, as well as a commitment to creating positive change within the pet industry.