
bassike
Bassike is an Australian fashion brand known for its high-quality, sustainably sourced wardrobe essentials.
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Bassike is an Australian clothing brand founded in 2006 by Deborah Sams and Mary Lou Ryan. The brand is known for its minimalist and timeless designs, focusing on high-quality, sustainably sourced wardrobe essentials. Bassike prioritizes organic cotton, Australian makers, and responsible business practices in all its operations. The brand's aesthetic is inspired by the ease and vitality of Australian beach life, and its collections have expanded to include a wide range of items for women, men, and children, encompassing tailoring, outerwear, knitwear, swimwear, footwear, and accessories.
Bassike has established itself as a prominent player in the Australian fashion landscape, boasting a global online presence, eight stores across Australia, and distribution in over 80 retailers worldwide. The brand remains headquartered on Sydney's northern beaches, where the spirit of surf culture continues to influence its design philosophy. Bassike's commitment to sustainability and ethical production, combined with its focus on creating versatile and enduring clothing pieces, has garnered significant recognition and loyal following.
Mission
Bassike is an Australian clothing brand founded in 2006 by Deborah Sams and Mary Lou Ryan with the mission to create high-quality, sustainably sourced wardrobe essentials that embody the ease and vitality of Australian beach life. They strive to produce contemporary designs with versatility, using organic cotton and responsible business practices.
Culture
Bassike promotes a culture rooted in sustainability and ethical practices. They prioritize working with organic cotton and Australian makers, reflecting their commitment to responsible business. The brand's relaxed aesthetic and beach-inspired vibes create a laid-back atmosphere, valuing quality over quantity and fostering a sense of community.
DE&I
Bassike is committed to responsible business practices, which includes fostering a diverse, equitable, and inclusive workplace. Their values emphasize respect for the community, local industry, and the planet. They believe in authentic clothes, honestly made, and strive to create a work environment that reflects this philosophy. While specific details about their DEI programs are not explicitly mentioned, their commitment to ethical sourcing, Australian makers, and a welcoming work culture suggest a dedication to creating an inclusive environment for their team.
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