The Work Index by Flexa

Base Group Inc.

Base Design is an international network of creative studios specializing in branding and communications.

https://www.basedesign.com/
5.7

/10

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Description

Base Design is an international network of creative studios with offices in Brussels, New York, Geneva, and Melbourne. They specialize in branding and communications, offering a wide range of services including brand identity, brand strategy, digital strategy, digital design, art direction, spatial design, copywriting, naming, signage, motion, packaging, graphic design, marketing collateral, typeface design, film, brand campaign, and web development. Base Design has worked with a diverse range of clients across multiple sectors including arts & culture, fashion & beauty, hospitality & lifestyle, education, music & entertainment, media & technology, corporate, non-profit, civic, architecture & real estate, retail, food & beverage, transport, and health.

They pride themselves on their commitment to cultural impact and building brands that are not only visually appealing but also strategically sound and relevant to their target audience. They emphasize a collaborative approach, celebrating diversity, and embracing a hybrid work model. Base Design also actively promotes the use of AI in their design process, believing it can enhance their capabilities and help them create even more impactful work.

Flexibility

Base Design offers both full-time and freelance positions, with the option for freelance candidates to work remotely within the US. Full-time positions operate on a hybrid model, requiring employees to be present in the office at least three days a week.

Hybrid

Benefits

Base Group Inc. offers a comprehensive benefits package for full-time employees including a salary of $120,000+ for Senior Brand Strategists, a range of $80,000-$110,000 for Senior Digital Designers, and project fees for freelance positions based on experience. They offer a hybrid work model where full-time employees are expected to work from the office at least three days a week. For freelance candidates, Base is open to remote work.

Mission

Base Design is an international network of creative studios specializing in branding and communications, with offices in Brussels, New York, Geneva, and Melbourne. They help brands in moments of transformation and growth with strategy, design, and technology. Their approach is based on building brands with cultural impact, earning influence, and creating compelling experiences that define an industry.

Data-driven
Disruptor
Social impact led
Tech for good

Culture

Base Design promotes a culture that is diverse, inclusive, and collaborative. They celebrate the unique perspectives and experiences of their employees from around the world, fostering a welcoming environment where creativity and innovation thrive. The company emphasizes the importance of teamwork and open communication, encouraging employees to challenge each other and push boundaries to achieve remarkable results. They value intellectual curiosity and a passion for design, encouraging their team members to continually learn and grow, both personally and professionally.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fun
Meritocratic
People-first
Progressive
Supportive

DE&I

Base Design actively celebrates diversity and inclusion, actively seeking a wide range of applicants for their open roles. They believe that a diverse and inclusive workplace leads to better work and they select candidates based on individual qualifications, merit, and business needs. This commitment extends to their full-time and freelance roles, with remote work options available for freelance candidates and a hybrid model for full-time employees.

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