The Work Index by Flexa

Barrett and Welsh

Barrett and Welsh is a purpose-driven, inclusion-focused branding and advertising agency that specializes in multicultural, transit, and economic development marketing.

https://www.barrettandwelsh.com/
5.3

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Description

Barrett and Welsh is a multicultural marketing and advertising agency based in Toronto, Canada. Founded in 2002, the company is known for its commitment to diversity and inclusion, both in its own workforce and in the work it produces for its clients. Barrett and Welsh is a certified B Corporation, meaning it is legally required to consider the impact of its decisions on its workers, customers, suppliers, community, and the environment.

The agency specializes in three practice areas: multicultural, transit, and economic development. Barrett and Welsh has won numerous awards for its work, including being named the most awarded multicultural agency in Canadian marketing history. They are also a Canadian Aboriginal and Minority Supplier, demonstrating their commitment to working with diverse vendors and talent.

Benefits

Barrett and Welsh offers a variety of employee benefits, including a commitment to diversity and inclusion, with a workforce that is 85% IBPOC and senior leadership that is 75% IBPOC. They are a certified B Corporation, demonstrating a dedication to balancing purpose and profit by considering the impact of their decisions on workers, customers, suppliers, community, and the environment. They are also a CAMSC-certified Canadian Aboriginal and Minority Supplier, specializing in communications that create inclusion for minorities and promote urban sustainable development.

Mission

Barrett and Welsh is a purpose-driven, inclusion-focused branding and advertising agency that focuses on creating impactful and memorable ideas to drive social and behavioral change. They strive to create a more inclusive and equitable world by promoting diversity and representation in all their work, especially for visible minorities and people with disabilities. Their core mission is to move people to action, sparking response, remembrance, respect, and change, ultimately serving the best interests of humanity.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Barrett and Welsh promotes a culture of inclusivity, diversity, and purpose-driven work. They prioritize creating a welcoming environment for employees from diverse backgrounds, specifically aiming for a workforce that reflects the communities they serve. This is evident in their commitment to hiring and working with individuals from underrepresented groups, including visible minorities, persons with disabilities, women, and LGBTQ+ individuals. The company emphasizes the importance of ethical and sustainable business practices, and they believe in using their platform to advocate for social change, particularly around issues of inclusion and equity.

People-first
Progressive

DE&I

Barrett and Welsh is a Canadian branding and advertising agency that is deeply committed to diversity, equity, and inclusion. They are a certified B Corporation, demonstrating their commitment to balancing purpose and profit. They prioritize hiring individuals from diverse backgrounds, ensuring their workforce and leadership reflect the diversity of the communities they serve. Furthermore, they actively work to create a more inclusive supply chain by partnering with vendors from equity-seeking communities and social purpose enterprises. They are also passionate about creating more equitable opportunities for underrepresented talent in the creative industry, through initiatives like their disability-friendly talent platform and their Multicultural/Minority Canadian Talent platform on Facebook.

Disability representation
Ethnically diverse
Gender diverse
LGBTQ+ representatiion

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