Baabuk Sarl

Baabuk is a Swiss-based company specializing in wool footwear, known for its commitment to sustainability and ethical production. The company was founded in 2011 by Galina and Dan Witting, inspired by the traditional Russian felted footwear called Valenkis. Baabuk's mission is to create comfortable, durable, and stylish shoes that are good for both the planet and the people who make them. They prioritize sourcing ethically produced wool from Portugal and New Zealand, and their slippers and boots are handcrafted in Nepal, providing fair wages and excellent working conditions for local artisans.

Baabuk has gained recognition for its unique designs and commitment to sustainability, becoming a certified B-Corp and earning numerous awards. They offer a variety of styles including slippers, sneakers, and boots, all crafted from wool and utilizing sustainable materials and practices. They are also committed to transparency, sharing their story and sourcing details on their website, and offering a recycling program for their products, furthering their dedication to a circular economy.

Baabuk offers a flexible work environment with employees based across three continents. While specific details about remote work policies aren't explicitly stated, the company's diverse workforce suggests a degree of remote work flexibility, particularly for roles that can be performed remotely.

Baabuk's mission is to create comfortable and sustainable wool footwear that combines traditional methods with modern style. They are committed to responsible sourcing and production, utilizing natural wool from certified mulesing-free sheep in Portugal and New Zealand. Baabuk believes in ethical and sustainable practices, which extends to their workforce and their commitment to being a B Corp certified company. They strive to create a positive impact on communities and the environment through their business practices, creating products that are both good for the planet and good for you.

Baabuk cultivates a culture of authenticity, responsibility, and adventure. This is evident in their commitment to sustainable practices, ethical production, and employee well-being. They value a sense of community, embracing collaboration with like-minded partners and celebrating the diverse backgrounds of their team. This playful and adventurous spirit is reflected in their products and is extended to their customers, encouraging them to explore beyond comfort and embrace a more conscious and sustainable lifestyle.

Baabuk demonstrates a commitment to diversity, equity, and inclusion through its partnerships and workplace practices. The company partners with organizations like Switzerland’s BVA Foundation, which employs individuals with mental and physical disabilities, and its Nepal team employs more women than men, offering a higher salary than the national average. This commitment extends to the company's values of friendliness, responsibility, and authenticity, reflecting a culture of respect and inclusion for all employees and collaborators.