The Work Index by Flexa

Au Vodka

Au Vodka is a British ultra-premium vodka brand known for its iconic gold bottles and diverse range of flavors.

http://www.auvodka.co.uk/
5.7

/10

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Description

Au Vodka is a British ultra-premium vodka brand known for its distinctive gold bottles and a range of flavored vodkas. Founded in 2015 by two school friends, Au Vodka quickly gained popularity for its disruptive marketing strategies and celebrity endorsements. The company's success is built on its commitment to quality, using the finest grain grown in England and a five-times distillation process to create an exceptionally smooth vodka. Their flavored vodkas, such as Black Grape, Blue Raspberry, and Pineapple Crush, have been particularly popular with consumers, driving the brand's rapid growth both in the UK and internationally.

Au Vodka's success can be attributed to its unique brand identity, which embraces individuality and success. The company has cultivated a strong online presence, particularly on social media, and has forged partnerships with influential figures in the urban music scene. Au Vodka's expansion into the US market has been equally successful, highlighting the brand's growing global appeal. The company's commitment to innovation and its disruptive marketing approach are likely to continue driving Au Vodka's success in the years to come.

Flexibility

Au Vodka offers a hybrid work policy, allowing employees to work 3 days in the office and 2 days from home. This provides a balance between in-person collaboration and the flexibility of remote work. The company also offers flexible time off, including paid company holidays, paid vacation, a vacation buy program, volunteer time, and summer Fridays.

Hybrid

Benefits

Au Vodka offers a comprehensive benefits package to its employees, including medical, dental, and vision insurance, a 401k plan, and a pension plan. They also offer a hybrid work policy with flexible time off, including paid company holidays, paid vacation, a vacation buy program, volunteer time, and summer Fridays. Additionally, employees receive perks such as company products, discounted products, a monthly mobile allowance, discounted gym memberships, and access to mental health and wellness programs.

Enhanced parental leave

Mission

Au Vodka is a British ultra-premium vodka brand that strives to embody an urban-driven ethos of success and individuality. Their mission is to create truly exceptional vodka, combining their British heritage with luxury ingredients and innovative flavor profiles. Their disruptive marketing and memorable stunts have catapulted them to become one of the fastest-growing vodka brands in the UK and internationally, appealing to a global audience with their bold branding and commitment to quality.

Data-driven
Disruptor
Soonicorn

Culture

Au Vodka promotes a culture of success, individuality, and disruption. Their brand ethos is urban-driven, focusing on high-achievers who embrace a unique and bold lifestyle. They value creativity and risk-taking, as evidenced by their innovative marketing stunts and diverse range of flavors. This is reflected in their use of high-end imagery and collaborations with influential figures in the urban scene, creating a sense of exclusivity and aspirational appeal.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

Au Vodka is committed to building a diverse, inclusive, and innovative workplace. They do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. They encourage applications from individuals whose past experience may not perfectly align with the qualifications listed in the job description.

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