Attention Exchange

Attention Exchange is a regulated marketplace focused on the attention economy, aiming to create a fair and transparent ecosystem for brands, publishers, and consumers. It operates by connecting advertisers directly with consumers who are willing to engage with their content in exchange for cash payments. This approach emphasizes quality over quantity, ensuring that advertisements reach a highly targeted and engaged audience.

Attention Exchange is built on a foundation of trust, with all participants vetted to ensure a safe and fraud-free environment. It prioritizes user experience by separating advertising from the main content, allowing publishers to monetize their audience without compromising user interface. The company believes in empowering consumers by providing them with a direct channel to earn money for their attention, shifting power away from big tech companies and towards individual users.

Attention Exchange aims to create a fairer and more effective advertising ecosystem where brands, publishers, and consumers all benefit. Their platform, regulated by the FCA, uses banking data to match relevant advertising content with consumers who have explicitly consented to receive it, enabling advertisers to reach a hyper-engaged audience and consumers to be compensated for their attention. By moving away from traditional cookie-based targeting and social media, Attention Exchange seeks to reduce ad waste, combat fraud, and promote a more sustainable and ethical approach to digital advertising.

Attention Exchange promotes a culture of transparency, fairness, and ethical advertising. They are committed to creating a safe and fraud-free marketplace where brands, publishers, and consumers can all benefit from the buying and selling of real human attention. Their approach is driven by a belief that consumers should be rewarded for their attention, and that advertising should be relevant and engaging, rather than intrusive or exploitative. They value collaboration and innovation, working to create a better future for the advertising industry.

Attention Exchange is a company that is committed to building a diverse, equitable, and inclusive workplace. They are focused on building a fair and transparent marketplace for all participants in the attention economy. They are actively working to ensure that their platform and services are accessible to people from all backgrounds and that they are free from bias and discrimination. This is reflected in their company culture, which values respect, empathy, and collaboration.