Arata

Arata is a hair and body care brand based in India that prides itself on creating non-toxic, plant-powered products designed specifically for Indian hair and skin types. They believe in using natural, gentle formulas, free from harsh chemicals, to address common hair concerns like hair loss, dandruff, and frizz. Their products are dermatologically tested and cruelty-free, adhering to a strong commitment to ethical and sustainable practices.

Arata has gained popularity for its high-quality ingredients and effective results, earning numerous awards for its products. The company operates an online store and is also available on major e-commerce platforms like Amazon, Flipkart, and Nykaa. Arata's mission is to empower individuals to embrace their natural beauty with confidence, providing accessible and affordable solutions for healthy, radiant hair and skin.

Arata offers a range of employee benefits including free shipping on all orders, 7-day returns for exchanges, and secure payment processing. The company also provides customer support via phone and email, with a dedicated FAQ page and loyalty program. Arata is committed to ethical practices, with its products being PETA-certified Cruelty-Free and Vegan. The company also emphasizes its commitment to using non-toxic and safe ingredients in its products, which are all dermatologically tested.

Arata is a hair and body care company committed to providing effective, safe, and accessible solutions for Indian hair textures. They believe in harnessing the power of nature and science to create products that address common hair concerns like hair loss, dandruff, frizz, and damage, while also promoting ethical practices and a cruelty-free approach. Their goal is to make beautiful hair easy for everyone, regardless of hair type or concern.

Arata promotes a culture centered around natural, plant-powered beauty solutions that are effective, safe, and accessible to all Indians. They emphasize ethical practices, evident in their cruelty-free and vegan products, and transparency through clearly listed ingredients. The company fosters a positive and supportive environment, valuing both scientific innovation and natural ingredients to create a unique brand that celebrates individuality and encourages self-love.

Arata emphasizes diversity, equity, and inclusion through its commitment to creating vegan and cruelty-free products for all genders. They showcase a diverse range of customer testimonials on their website, featuring individuals of various backgrounds and hair types. While the specific initiatives and programs related to diversity, equity, and inclusion are not explicitly mentioned, their commitment to ethical practices and representation suggest a conscious effort to create a more inclusive and welcoming brand experience.