The Work Index by Flexa

APPLE TREE

APPLE TREE is a strategic communications agency that helps brands increase their relevance and improve business results.

https://appletree.agency/
5.9

/10

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Description

APPLE TREE is a strategic communications agency based in Barcelona, Madrid, and London. They offer a wide range of services, including PR, branding, digital marketing, influencer marketing, event planning, and branded content creation. They are known for their creative and innovative approach to communication and their commitment to delivering measurable results. The agency works with a diverse range of clients, from global brands to startups, and they have a strong track record of success.

APPLE TREE is a forward-thinking agency that embraces the power of good people and great professionals to make a positive impact on the world. They believe in the power of authentic communication and in building brands that have a human and social purpose. The agency is committed to diversity and inclusion and its employees enjoy a workplace culture that encourages creativity, collaboration, and growth.

Mission

APPLE TREE is a strategic communications agency that helps brands increase their relevance and improve business results through a unique approach called "New Thinking." They are a team of creative, curious, and daring thinkers who believe in the power of good people and great professionals to change the world. They offer a range of services, including strategic PR, creative content, digital marketing, influencer marketing, branding, and events, all grounded in their commitment to human and social purpose and their bold, transparent approach to communication.

Data-driven
Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

Apple Tree promotes a culture that is both professional and personal, emphasizing creativity, curiosity, and a commitment to positive impact. They value teamwork, diversity, and inclusion, fostering a collaborative environment where employees feel empowered to challenge the status quo and contribute to a better world. This is evident in their work with clients, their commitment to ethical practices, and their celebration of employee accomplishments.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

APPLE TREE demonstrates a strong commitment to diversity, equity, and inclusion through their internal initiatives and external campaigns. They celebrate women's talent within their organization and partner with clients like Pernod Ricard España to promote female leadership. They actively promote an inclusive environment at work, removing stigmas surrounding the LGBTQIA+ community through partnerships with IKEA. APPLE TREE also tackles diversity washing, a common issue in the industry, highlighting the importance of genuine change in business practices. Their efforts showcase a genuine dedication to creating a more equitable and diverse workplace and society.

Gender diverse
LGBTQ+ representatiion

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