The Work Index by Flexa

Anzu.io

Anzu.io is a leading in-game advertising platform that delivers non-disruptive ads to gamers across mobile, PC, console, and gaming metaverses.

https://www.anzu.io/
5.0

/10

Transparency ranking

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Description

Anzu.io is a leading provider of in-game advertising solutions, specializing in non-disruptive ads that are seamlessly integrated into the gameplay experience. Operating across mobile, PC, console, and gaming metaverses, Anzu empowers developers to monetize their games and advertisers to reach highly engaged audiences. The company's patented technology creates ads that are contextually relevant, visually appealing, and blend naturally into the environment, enhancing rather than interrupting the user's experience.

Anzu prioritizes industry standards and data transparency, partnering with leading AdTech vendors and industry bodies to bring real-time analytics, ad viewability, fraud protection, and existing digital standards to in-game advertising. Their platform provides advanced targeting, management, and reporting capabilities, ensuring advertisers can effectively measure and optimize their campaigns. Anzu is committed to creating a more immersive and engaging advertising experience for both gamers and brands.

Flexibility

Anzu.io offers employees the opportunity to work from centrally located offices worldwide or remotely. The company does not provide information on specific types of flexibility or whether it's open to part-time or hybrid work arrangements.

Benefits

Anzu provides competitive salaries and opportunities for employee development, fostering a top-down employee-first culture. They offer centrally located offices worldwide, suggesting an international presence and potential for relocation or travel opportunities. While specific benefits like health insurance, retirement plans, or paid time off are not mentioned, the emphasis on competitive salaries and employee development suggests a comprehensive package of benefits.

Mission

Anzu.io's mission is to revolutionize in-game advertising by creating a platform that enables developers to monetize their games with non-disruptive ads that are integrated into the gameplay, while providing advertisers with access to a highly engaged audience. Their focus is on delivering a positive user experience for gamers, and they work closely with industry leaders to ensure ad viewability, fraud protection, and industry standards are upheld.

Data-driven
Disruptor

Culture

Anzu promotes a highly collaborative and employee-centric culture, with a focus on inclusivity and professional development. They offer competitive salaries, emphasize employee growth opportunities, and maintain a top-down employee-first approach. This dedication to a positive work environment is further demonstrated through their commitment to centrally located offices worldwide.

Agile and dynamic
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive

DE&I

Anzu's approach to diversity, equity, and inclusion is centered on fostering an inclusive environment where everyone feels valued and respected. They strive to create a workplace that reflects the diversity of their customer base and the gaming community they serve. They are committed to building a team with a wide range of backgrounds, experiences, and perspectives, believing that this diversity leads to greater innovation and creativity. Anzu promotes employee development and provides opportunities for growth, ensuring that everyone has the chance to reach their full potential.

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