The Work Index by Flexa

Aninsu UG (haftungsbeschränkt)

Aninsu is a Berlin-based company that creates vegan, sustainable natural cosmetics with a focus on wellbeing and mindful consumption.

https://aninsu.de/
4.8

/10

Transparency ranking

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Description

Aninsu UG (haftungsbeschränkt) is a Berlin-based company that creates vegan, natural, and sustainable beauty products. They focus on high-quality ingredients such as sandthorn and turmeric and are committed to producing ethically and environmentally friendly products. Their core product is the Nirvana line of soaps, which are made with organic oils and come in a variety of scents. They also produce sustainable accessories, including a dry brush and soap sacks.

Aninsu prioritizes a minimalist approach to beauty, believing in the power of natural ingredients and simple routines. They are a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, transparency, and accountability. Their commitment to sustainability extends to their packaging, production, and even their website hosting. Aninsu believes in promoting a more mindful and conscious way of living, encouraging self-care and responsibility for the planet.

Mission

Aninsu is a young, certified B Corp start-up dedicated to creating high-quality, sustainable products for self-care, relaxation, and well-being. They believe in creating products that are kind to both the body and the planet, using natural ingredients, minimal packaging, and ethically sourced materials. Their mission is to help people find their "inner summer," a state of personal peace and contentment through mindful self-care practices, while also promoting a sustainable and responsible lifestyle.

Animal focused
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Aninsu promotes a culture centered around mindfulness, wellbeing, and conscious consumption. They emphasize the importance of self-care and a simple, meaningful life, promoting their products as tools to achieve inner peace and a sense of connection with nature. The company’s values are reflected in its commitment to sustainability, using natural ingredients and eco-friendly practices throughout their entire supply chain. They foster a sense of community by collaborating with ethical partners and encouraging open communication and feedback from customers.

DE&I

Aninsu prioritizes diversity, equity, and inclusion across all aspects of its operations, striving to create a welcoming and inclusive environment for all. This commitment is evident in its conscious efforts to represent a diverse range of individuals in its marketing materials, ensure equal opportunities in hiring and compensation, and promote a culture of respect and understanding within its team and partnerships. While the company doesn't explicitly use DEI terminology, it advocates for inclusivity through its commitment to fair pay, equitable treatment across gender and other personal characteristics, and a diverse workforce that reflects its commitment to global representation.

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