The Work Index by Flexa

Alpkit

Alpkit is a UK-based outdoor gear and bike brand known for its commitment to sustainability, ethical sourcing, and affordable high-performance products.

https://alpkit.com/
6.0

/10

Transparency ranking

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Description

Alpkit is a British outdoor clothing and equipment brand founded in 2004 by four friends passionate about the outdoors. They offer a wide range of gear for various activities, including trail running, hill walking, mountaineering, climbing, camping, swimming, and cycling. Alpkit is committed to providing high-quality products at affordable prices, making outdoor adventure accessible to everyone. Their innovative business model involves direct-to-consumer sales, UK-made products, and a strong emphasis on sustainability.

Beyond their product line, Alpkit is recognized for their commitment to ethical practices and social responsibility. They are a certified B Corp, Living Wage Foundation employer, and 1% For The Planet member. Alpkit has also established the Alpkit Foundation, a charity dedicated to supporting grassroots projects that help people get outside. They believe in "Go Nice Places, Do Good Things," advocating for a more inclusive and sustainable outdoor experience for everyone.

Flexibility

Alpkit offers a range of flexible working options, including the ability to buy and sell up to ten days of holiday on top of their standard twenty-eight days, flexible working hours, and three paid "welfare days" for spontaneous adventures. They also offer sabbatical leave and career breaks with a job guarantee for those with two years of service.

Hybrid

Benefits

Alpkit offers a range of progressive employee benefits that include a Living Wage Foundation accredited pay rate, staff discount, friends and family discount, equipment loan pools, flexible working with additional holiday purchase options, Welfare Days for personal time off, a volunteer program with paid leave, sabbatical leave and career breaks with a job guarantee, enhanced sick pay, death-in-service and pension provisions, green commute and Cycle to Work schemes, Retail Trust membership for mental well-being, paid study support with additional leave, and a minimum of 5 days paid on-the-job training per year. Additionally, Alpkit offers a management development program, adventure training, life skills training, childcare-friendly policies, and a dog-friendly workplace.

Enhanced parental leave

Mission

Alpkit is a British outdoor gear and bike brand dedicated to providing high-quality, affordable, and sustainable equipment for multi-sport adventure enthusiasts. Founded on friendship, a love of adventure, and a frustration with the high cost of top-end gear, Alpkit strives to make the outdoors accessible to all by offering long-lasting, repairable products and supporting grassroots outdoor projects through its Alpkit Foundation. They believe that business can be a force for good and that elitism and expense should never be a barrier to enjoying the outdoors.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sports and fitness
Sustainability

Culture

Alpkit promotes a vibrant and inclusive culture rooted in a shared passion for the outdoors. They strive to create a workplace that reflects their "Go Nice Places Do Good Things" motto, valuing sustainability, ethical practices, and community engagement. This is reflected in their employee benefits, which include a living wage, volunteer days, and adventure training opportunities. The company emphasizes a team-oriented environment where individuals are encouraged to develop their skills and contribute to Alpkit's mission of making outdoor adventure accessible to all.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Alpkit believes that embracing diversity, equity and inclusion is not only the right thing to do but also makes them a stronger, more successful part of their outdoor community. They aim to actively build an environment where everyone feels supported and empowered to participate, regardless of their identity, background, or circumstance, with fair rewards and opportunities for development. They strive to create a welcoming and inclusive outdoors for everyone.

Gender diverse

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