Alfred

Alfred is a strategic communications consultancy based in London that specializes in crafting impactful campaigns that go beyond words. Their mission is to deliver nuanced and strategic brand communications that ignite action and resonate with their target audience across all channels. Alfred works with ambitious brands, from start-ups to global leaders, to help them achieve their business goals and make a positive impact on the world. Their team of thinkers, doers, creators, and innovators believe in going beyond the obvious, avoiding industry jargon, and being unbound by channel.

Alfred is passionate about using their expertise to drive change in specific industries and spark joy in the entertainment world. They ground their ideas in reality and solve the human problems behind business challenges, working with brands that share their values and want to mean more to their audiences. Alfred is committed to making real progress on diversity, equity, and inclusion, both within their agency and in the wider communications industry. They are B Corp certified and have won numerous awards for their work.

Alfred offers employees a flexible working environment with a hybrid model that includes flexible hours and the option to work from home. The company promotes a healthy work-life balance through initiatives like Flexi-Friday, where employees are encouraged to finish early on Fridays. They also offer generous parental leave policies and a sabbatical program that provides a month of paid leave for every three years of service.

Alfred offers a generous benefits package designed to support employees' well-being and career development. They provide private medical insurance, a mental health and wellbeing program, flexible working arrangements including flexi-Fridays, a hybrid working model, and a sabbatical program. Additionally, Alfred offers enhanced maternity/adoption pay, paternity leave, fertility and menopause support schemes, and a budget for employees to pursue personal passions or side hustles. They also invest in training and career development for their staff.

Alfred is a strategic communications consultancy that aims to deliver impactful communications that go beyond words, driving action and reaction from the people their clients want to reach. They focus on human-fuelled ideas that result in lasting impact and are driven by the passion to deliver work that is more than words.

Alfred promotes a culture that prioritizes human connection, creativity, and ambition. They believe in going beyond the obvious, avoiding jargon, and fostering open communication between team members and clients. They value curiosity, ambition, and individuality, empowering employees to make a lasting impact. Their commitment to a healthy work-life balance is demonstrated through flexible working policies, mental health and wellbeing programmes, and a "More than work fund" which encourages employees to pursue personal passions outside of work.

Alfred is committed to building a diverse and inclusive workplace. They set goals for representation across various demographics, including age, gender, disability, neurodiversity, ethnicity, and sexual orientation. They have reviewed job specs to eliminate gender bias and implemented skills-based interview scorecards to ensure fairness. Alfred offers enhanced family-friendly policies, including maternity/adoption and paternity pay, fertility and menopause support, and flexible working. They also provide training on unconscious bias, microaggressions, and courageous conversations, and actively engage with youth empowerment organisations to promote diversity in the PR industry.