Aleph Beauty

Aleph Beauty is a New Zealand-based makeup company committed to creating clean, vegan, and sustainable products. Their ethos revolves around “people, planet, and animal friendly,” meaning they prioritize ethical sourcing, cruelty-free practices, and minimal environmental impact. Aleph Beauty offers a curated range of multi-purpose makeup items, including concealers, foundations, cheek and lip tints, and hybrid eye pigments, all designed to be versatile and adaptable.

The company emphasizes transparency and education, showcasing their sustainability initiatives and providing detailed information about their ingredients, packaging, and recycling programs. Their website features informative articles, video tutorials, and customer stories, highlighting their dedication to conscious beauty and empowering consumers to make informed choices.

Aleph Beauty is a New Zealand-based makeup company dedicated to creating high-quality, ethical, and sustainable products that enhance natural beauty without harming people, animals, or the planet. They strive to provide a luxury experience through their clean and innovative formulas, while minimizing environmental impact through their use of recycled materials, sustainable packaging, and circular initiatives. Aleph embraces transparency in their practices, sharing their sourcing and manufacturing processes with customers, and actively supports environmental and social causes through their partnerships with organizations like Sustainable Coastlines and Trees That Count.

Aleph Beauty promotes a culture centered around conscious choices, sustainability, and inclusivity. The company emphasizes ethical sourcing and production, prioritizing people, planet, and animal welfare in all aspects of their business. They encourage a collaborative spirit among their employees and customers, actively seeking feedback to continually improve their practices and products. This creates an environment where individuals can feel empowered to make mindful choices and contribute to a more positive, sustainable future.

Aleph Beauty promotes diversity, equity, and inclusion through its ethos of "people, planet, and animal friendly." This commitment is evident in their inclusive product lines, aimed at all genders and skin types, and their transparent approach to sustainability, demonstrating their commitment to fair treatment for all. They believe in the power of conscious business practices to create a positive impact on the world, which includes creating an inclusive and welcoming environment for all their stakeholders.