The Work Index by Flexa

air up

Air up is a company that innovates hydration by using scent to create the taste of flavored water.

https://shop.air-up.com/gb/en
4.9

/10

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Description

Air Up is a company that has revolutionized hydration by creating a flavored water bottle that uses scent instead of sugar or artificial additives to enhance the taste of water. The bottle works by incorporating aroma pods that release scents when you sip, tricking your brain into perceiving a flavor. Air Up's focus is on creating a healthier and more enjoyable way to stay hydrated, with a commitment to using natural ingredients, reducing plastic waste, and promoting sustainability throughout their operations.

Air Up is a growing company with a strong focus on sustainability. They use recyclable materials for their bottles and pods, have shifted their production to Europe to reduce shipping distances, and utilize renewable energy sources for their facilities. They also partner with Eden Reforestation Projects to plant a tree for every order placed on their website. The company is actively expanding into new markets, with products currently available in 14 European countries and the United States.

Flexibility

Air Up offers a remote-first work environment, allowing employees to work from anywhere. Their approach to flexibility is evident in their evolution to a remote-first company in 2020, demonstrating a commitment to employee autonomy and a work-life balance. Although specific details about individual roles and work schedules are not provided, the company culture emphasizes flexibility and a global workforce, suggesting a supportive environment for diverse working styles.

Mission

Air up® is a company dedicated to revolutionizing hydration by creating a healthier and more enjoyable way to drink water. Their innovative product utilizes Scentaste™ technology, a unique scent-based flavor system that transforms plain water into delicious and refreshing beverages without the added sugar, calories, or artificial ingredients. Air up® is committed to sustainability, using recyclable materials and employing eco-friendly practices in their production, while also partnering with Eden Reforestation Projects to plant a tree for every order placed. The company's mission is to empower people to enjoy hydrating and make conscious choices that benefit both their health and the environment.

Disruptor
Environmental impact driven
Improving quality of life/health
Science and research driven
Sports and fitness
Sustainability

Culture

Air Up promotes a culture that is forward-thinking, innovative, and committed to sustainable practices. They value creativity and are passionate about developing healthier and more environmentally friendly ways to hydrate. The company embraces a remote-first work environment, fostering a diverse and international team of "air uppies" from over 40 countries who are united by their shared goals. This dedication to innovation and social responsibility creates a vibrant and engaging workplace where employees are encouraged to contribute to their shared mission.

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