Affectiva

Affectiva, now part of the Smart Eye group, is a leading company in Emotion AI, a technology that analyzes facial expressions, gestures, and tone of voice to detect human emotions and cognitive states. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva has built the world's largest emotion database, amassing over 14.7 million face videos from 90 countries. The company's mission is to humanize technology, bridging the gap between humans and machines through their Human Insight AI.

Affectiva's Emotion AI technology has found applications across various industries, particularly in media analytics and automotive. In media analytics, Affectiva helps brands and advertisers understand how consumers emotionally respond to content, such as ads, movies, and TV shows, enabling them to optimize content and advertising spend. In the automotive sector, Affectiva's technology is integrated into Smart Eye's automotive solutions, enhancing driver and occupant safety by detecting driver fatigue, distraction, and other cognitive states. Affectiva continues to push the boundaries of Emotion AI, investing in new applications and research to shape a more human-centric future.

Affectiva, now part of the Smart Eye Group, is dedicated to humanizing technology by pioneering Emotion AI, bridging the gap between humans and machines. Their mission is to create AI systems that understand, support, and predict human behavior in complex environments, improving the safety, comfort, and entertainment of user experiences. This includes developing technologies that detect and analyze nuanced human emotions, cognitive states, and activities, using facial expressions, gestures, and voice analysis. By leveraging their expertise in machine learning, computer vision, and massive real-world datasets, Affectiva aims to build trust in AI and unlock the potential of human insights across various industries, including automotive, media & entertainment, and market research.

Affectiva fosters a culture of innovation and collaboration, emphasizing ethical development and deployment of AI technology. The company values diversity and inclusion, evidenced by its thought leadership and advocacy for these principles in the tech industry. This environment encourages bold ideas, a passion for humanizing technology, and a strong sense of purpose in driving positive impact through Emotion AI.

Affectiva is committed to fostering a diverse, equitable and inclusive workplace. They recognize the value of different perspectives and experiences, and strive to create a culture where everyone feels welcome, respected, and empowered to contribute their best work. Affectiva actively promotes diversity in their hiring practices, supports employee resource groups, and encourages a culture of inclusivity through ongoing training and development. Their efforts are focused on building a company that reflects the diversity of the world they serve, ultimately enhancing their work and creating a more equitable and impactful organization.