The Work Index by Flexa

AdTheorent

AdTheorent is a machine learning-powered, privacy-forward advertising platform that helps advertisers reach their target audiences with impactful campaigns.

https://www.adtheorent.com/
5.3

/10

Transparency ranking

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Description

AdTheorent is a machine learning-powered advertising technology company that delivers real-world value for advertisers and marketers. Their advanced platform uses predictive targeting, geo-intelligence, and a cross-environment map to identify and engage consumers most likely to convert. Their privacy-forward approach focuses on statistical models using non-sensitive data, making them a leader in the post-cookie era. They also offer a self-service platform called Direct Access, which gives brand and agency users direct control over their campaigns.

AdTheorent has a strong commitment to social responsibility, exemplified by their AdTheorent for Good program. This initiative utilizes their technology and resources to support various humanitarian causes and promote positive social impact. AdTheorent has been recognized with numerous awards for their innovative technology and commitment to excellence, including the AI Breakthrough Award, the B.I.G. Innovation Award, and Frost & Sullivan's Digital Advertising Leadership Award. They are headquartered in New York and have offices across the United States and Canada.

Flexibility

AdTheorent offers a variety of job opportunities across the United States and Canada, with many roles listed for various locations, suggesting the company provides flexibility in terms of geographic location. However, specific information regarding remote work options or flexible work arrangements is not available on the provided job postings or company website pages.

Mission

AdTheorent is a machine learning-powered advertising technology company focused on delivering real-world value for advertisers and marketers through advanced technology and privacy-forward solutions. They leverage machine learning to optimize campaign performance, delivery, and costs, providing a comprehensive platform that includes predictive targeting, geo-intelligence, and in-house creative capabilities. AdTheorent is committed to driving innovation and delivering measurable results for their clients in the evolving digital advertising landscape.

Automation
Data-driven
Disruptor
Healthcare
Science and research driven
Social impact led
Tech for good

Culture

AdTheorent promotes a culture that values teamwork, diversity, innovation, and having fun. They are an Equal Opportunity Employer who welcome and celebrate people from all backgrounds and life experiences, seeking to foster a diverse and inclusive workplace. This culture, combined with the company's focus on driving the machine learning and AI revolution, creates an environment where employees have real opportunities to impact the business and contribute to its success.

Collaborative
Supportive

DE&I

AdTheorent is committed to fostering a diverse and inclusive workplace where everyone feels welcome and valued. They celebrate people from all backgrounds and life experiences, promoting a culture that embraces differences in race, religion, ethnicity, sexual or gender identity, age, and disability status. They believe that diversity strengthens their business and are proud to have a team that reflects the communities they serve.

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