Adentro

Adentro is a WiFi marketing solutions company that specializes in helping brick-and-mortar businesses connect their online marketing efforts with in-store results. They leverage guest WiFi data to build enriched customer profiles, enabling businesses to develop targeted marketing strategies, enhance customer engagement, and optimize their marketing spend for real-world outcomes. Their proprietary "Walk-Through Rate" metric measures how many customers are driven to physical locations by digital campaigns, offering a more accurate assessment of marketing effectiveness than traditional online metrics like clicks and impressions.

Adentro caters to various industries, including retail, venues & arenas, food & beverage, and entertainment & hospitality. Their platform is designed to help businesses thrive through features like branded guest WiFi portals, custom audiences, cloud dashboards, and customer email databases. They emphasize data privacy compliance and security while providing a comprehensive interface for businesses to administer and monitor both online and offline campaigns.

Adentro offers a comprehensive benefits package to its employees, including health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, sick leave, and parental leave. The company also provides 401(k) matching, employee stock options, and a variety of other perks and discounts.

Adentro provides WiFi marketing solutions for brick-and-mortar businesses to bridge the gap between online marketing investments and in-store results. They offer a platform that collects customer data through guest WiFi networks, allowing businesses to build enriched customer profiles, optimize marketing strategies, and enhance customer engagement. Adentro's unique Walk-Through Rate™ metric measures the effectiveness of online campaigns by tracking how many customers are driven to the physical location, providing a more accurate assessment of marketing ROI than traditional vanity metrics like impressions and clicks.

Adentro promotes a culture of innovation, collaboration, and customer focus. They are driven by a desire to create technology that bridges the gap between the physical and digital worlds, empowering their clients to succeed. This is reflected in their diverse and dynamic team, who are passionate about delivering high-performing solutions and working together to achieve bold goals. Their leadership emphasizes the importance of creating a positive and impactful product that enables businesses to thrive.